Change Diet Foods-With American consumers changing needs, companies such as Nestle and Kellogg Co are focusing on changing their approach by rectifying ingredients and offering different marketing strategies. Gone are the days when people are only bothered with low calorie foods.
Today, as food company's sales are declining, a different approach is seen to arrest the changing needs of the U.S. consumers.
From the studies, it has been found that modern consumers are more interested in ingredients that are simple to understand rather than counting calories so the idea to change diet foods come in.
Americans are more concerned with foods that are gluten-free, high in protein and those that have more ethnic flavors according to Reuters.
According to Jeff Hamilton, president of the prepared food division for Nestle, they are planning to change diet foods to lean cuisine frozen dinners that will be marketed for 'healthy eating and healthy lifestyles.'
As part of the new marketing to change diet foods, the food company will now drop its signature white box that indicates "diet" as they will be using bolder graphics and new packaging to catch shopper's attention with their lean cuisine products.
Yahoo also reported that Nestle is also coming out with ethnic flavor Sweet & Spicy Korean style beef.
Nestle move to change diet foods was trigged by their declining sales in 2014. Hamilton revealed that their sales in North America were greatly affected by the frozen food business in the region. He cited that there was constant drop of 2 percent yearly in the category.
Channel News Asia also reported that as part of Kellogg's plan to change diet foods, they are changing their advertising and packaging for its Special K category to change focus on weight loss. They are also planning to add more fruit pieces and rice crisps in their bar products.
Like Nestle, Kellogg has reported slimming down of sales in its U.S. snack products where there is 3.1 percent slide in its fiscal fourth quarter.
Companies planning to change diet foods came timely when Americans consumer's perception on what is healthy is shifting.
