McDonald's sales plunge. The previously leading burger chain company in the US is now losing sales despite efforts to lead and regain its previous place in the market.
Unfortunately, McDonald's has seen 4 percent sales decline in the US while 1.8 percent globally in February wiping away its trivial gain last month. McDonald's sales plunge comes as a surprise under new leadership of Chief Executive Stephen Easterbrook.
"McDonald's current performance reflects the urgent need to evolve with today's consumers, reset strategic priorities and restore business momentum," the company said in a statement Monday. "The goal going forward is to be a true destination of choice around the world and reassert McDonald's as a modern, progressive burger company."
Chief Executive Stephen Easterbrook who just assumed office on March 1 takes the biggest challenge to revitalize sales in the US that has seen its huge sales downfall from the past years. McDonald's sales plunge following health scare in China supplier and succeeding traffic loss in the United States.
In the midst of McDonald's sales plunge, the company has continuously exerted effort to win back its customers and provide boost to its employees by conducting various activities.
Turaround Summit was conducted by Oak Brook, Ill.-based company to help franchisees renew its 'energy and focus' around the brand. Los Angeles Times also cited that McDonald's has commenced a public relations campaign to promote that McDonald's foods are healthy and not 'unhealthful.'
Since 201, McDonald's sales plunge where its most unexpected sales downfall was seen in over ten years. Sales slump was also experienced as more Americans now are turning to other restaurants that offer 'fresher' items including Chipotle, Subway and other popular restaurants, SMN Weekly reports.
McDonald's sales plunge report comes five days after the company has announced that it will stop using chickens with antibiotics and stop selling milk coming from cow's that are treated with artificial growth hormone rbST.
Will McDonald's sales plunge could be recover? Despite its effort to trim down menus to improve its service and offer healthier choices, McDonald's couldn't erase its already wrong reputation marked with its past controversies.
McDonald's sales plunge is a big threat and could set worst trend for the US burger chain even in Asia. Are you 'lovin it?' Let's see what will happen as McDonald's sales plunge that's driving the company away from its previously leading title as the no#1 burger chain in the world.
