Over the last few days of March, a heavy food labeling controversy surrounded Kraft Singles Cheese product, as the company had been approved by the "Kids Eat Right" campaign, which was said to mean that the snack was healthy enough to be approved for usual children's consumption.
As Food World News reported in late March, this Kraft Singles Cheese labeling caused an uproar in dietitians and other nutrition professionals across the country, as the product not only contains chemicals that could be detrimental to a child's growth, but it's not even considered real cheese when compared to standards set by the Food and Drug Administration (FDA).
According to Chicago Tribune, dietitians around the country signed a petition pushing for the Academy of Nutrition and Dietetics to end its partnership with the food-producing giant, as the Kraft Singles Cheese was being wrongly labeled as healthy for children.
On March 30, The New York Times reported that the Academy of Nutrition and Dietetics, the group responsible for the "Kids Eat Right" campaign, was in the middle of arranging a new deal with the food company about the Kraft Singles Cheese product, and their plan was to end at least part of the deal that allowed Kraft to use the logo for the campaign in the product following so much controversy that even "The Daily Show" host, Jon Stewart, stepped out to talk about the move.
Now, according to The Huffington Post, the Academy and Kraft have reached a deal and it's been decided that the company would take off the "Kids Eat Right" logo from their Kraft Singles Cheese, after the move had made it the first-ever product to receive the approval of AND.
Kraft stated that they'd be pulling out the label due to the fact that "misperceptions are overshadowing the campaign," and that they were still negotiating with AND about other projects, as besides the Kraft Singles Cheese controversy, the two organizations have a three-year contract together.
