Ferguson Starbucks Opening: After ‘Race Together’ Fail, Starbucks CEO Announces Store In Michael Brown Town

Following the fatal encounter between 18 year-old boy Michael Brown by white former police officer Darren Wilson, the world turned its head towards the St. Louis suburb, as unrest was felt all over the city's streets and ultimately those within the entire country of the United States - but now, it's the new Ferguson Starbucks opening making news in the infamous city.

A few weeks back, Food World News reported on "Race Together," the ill-fated anti-racism campaign launched earlier this year by the Seattle-based coffee chain, which ultimately just created a series of awkward moments for patrons, as baristas were encouraged to discuss race; now, a month later, the Ferguson Starbucks opening feels like the next step in the same direction.

After a few days of the start of "Race Together," the coffee chain's CEO, Howard Schultz, stated that the idea to encourage baristas to talk about race was only the first section of the campaign - and so now many wonder whether the Ferguson Starbucks opening is part of the same.

According to CNN, the Ferguson Starbucks opening is part of a previously announced plan to open about 300 new locations around the country this year, but the new location in Missouri was barely announced last Thursday - and it's accompanied by a number of other new venues in different racially diverse areas.

Fortune reports that, last Tuesday, Schultz went on record to talk about the Ferguson Starbucks opening as a "way to create employment" in the city, which has turned into the focal point of all racial protests in the country over the past year.

The Inquisitr reports that, generally, Starbucks locations can be found in areas where the population is 75 percent white; however, the new Ferguson shop would be located in a place with a primarily black population.

There's still no official date on the official Ferguson Starbucks opening date.

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