Sep 01, 2014 Last Updated: 21:17 PM EDT

Healthy Food Get Better Display at Shops in Fight Obesity Plan by Bloomberg

Jul 19, 2012 06:21 AM EDT | By Sriranjini

  • print
fruits
Fruits and veggies get a more prominent place in supermarkets, in the Bronx. (Photo : flickr.com)

Michael Bloomberg, Mayor of New York City has come up with a new plan to combat the rising obesity in his city.

The Bloomberg administration has struck a deal with the grocery stores and bodegas in some of New York's poorest sections, to display health food more prominently than junk food.

This change is already visible in some of the supermarkets and groceries in the Bronx. The first thing a shopper is likely to notice in these stores is fresh fruits and vegetables. Those food, which are deemed as unhealthy have been placed way at the back of the stores.

Like Us on Facebook

Health officials hope that the change in the display will result in a switch to eating healthier food on the part of the customer.

'Shop Healthy' banners will also be placed strategically near entrances of these shops.

Eighty of the 170 bodegas and supermarkets in two Bronx neighbourhoods have signed on. They agreed to display fruits and vegetables at the front of the store or by the cash register, put water and low-calorie drinks in coolers at eye level instead of sugary soda, and remove ads, featuring junk food, from the door.

"We believe that to tackle the epidemic of obesity, we need to do it on multiple fronts," Linda I. Gibbs, the city's deputy mayor for health and human services, said in a news conference at the C-Town. Gibbs praised the program for integrating community groups and local retailers into a broader effort to make sure shoppers have easy access to, and awareness of, healthier food options.

 Most are of the opinion that fresh foods are more expensive than junk food. This wrong notion is said to be one of the contributing factors to high obesity in poor neighbourhoods. But Senator Gustavo Rivera, a Bronx Democrat, hopes that the 'Shop Healthy' program will erase such misconceptions.

However, some bodegas and supermarkets have refused to play along with this plan. They still prominently display high-sugar, high-calorie food, and maintain the stance that people should be allowed to buy whatever they please.

 

© 2014 Food World News. All rights reserved. Do not reproduce without permission.
Featured Video : Cocktails At The Garret With Nicky Hilton
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
MOST POPULAR
Food Biz
1

Burger King To Buy Canada's Tim Hortons For $11.5 Billion

Burger King Worldwide Inc (BKW.N) announced plans to buy Canadian coffee and doughnut chainTim Hortons Inc (THI.TO) for C$12.64 billion ($11.53 billion) in a cash-and-stock deal that would create the world's third-largest fast-food restaurant group.

q

Wal-Mart Sales Growth Weakest In 5 years, Outlook Disappoints

Wal-Mart Stores Inc forecast a profit for the current quarter that fell short of analyst expectations after quarterly sales grew at their slowest pace in nearly five years.

Winemaker and facility manager Chick Brennemen checks wine levels at the University of California Davis during a wine grape harvest in Davis, California August 21, 2014.

Early Grape Crush Kicks Off California's Winemaking Season

At the University of California's prized winemaking institute near Sacramento, a sleek metal wine crusher on Thursday morning let out a deep rumble and began to shake, jostling grapes made sweeter by the state's ongoing drought into sticky juice.

Food Tech
ground beef

Nearly 2 million pounds of potentially E.Coli infected beef shipped nationwide, 11 people sick

Eleven people have been hospitalized following an E. coli outbreak which has been linked to burgers consumed in restaurants in four states, according to reports.

Viagra

Ice Cream Flavor Treat Made With Viagra and Tastes of Champagne

Forget about talking the bill pill, a British ice cream maker has created a flavor that includes 25 mg of Viagra per scoop.

Starbucks

Tip Your Starbucks Barista From Your iPhone

Starbucks announced that it will improve its mobile application that will allow customers visiting its stores to tip their baristas from their iPhone.

Real Time Analytics