Nestle Cereal Ad Complaint Rejected
Aug 30, 2012 09:05 AM EDT | By Sharon Robinson
In a surprise move, the Advertising Standards Authority (ASA) supported Nestle, when the Children's Food Campaign (CFC) accused the company of making wrongful claims in an advertisement.
Nestle UK's advert campaign "Battle of Breakfasts" caught the attention of the CFC. The group claims that the advert is breaking ASA's rules by asking children to "eat wholegrain three times a day,' even though ASA had ruled Nestle not to do so, in 2008.
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However, Nestle hit back saying that though the advert previously said "experts say," it had now been changed to "experts recommend." Moreover, the ad also cites data from the USDA Dietary guidelines for Americans. According to Food Navigator, this prompted ASA to reject CFC's complaint.
The CFC, after the initial surprise over ASA's ruling, has decided to pursue the case, according to Food Manufacturers UK. According to a spokesperson from CFC, the case will once again be brought up Sept. 7, when the ASA Council meets next, the report added.
CFC also filed a complaint against Swizzles Matlow, a confectionery company, reports The Advertisement Journal. A section of the company's website, Swizzles Town, has been accused of using a licensed character for advertising, and the same section prompts children to eat candy, while hiding it from their parents, reports Food Navigator.
Food companies are usually placed in a dicey situation when it comes to advertising their products. Ads featuring food products like confectioneries, sodas, and crisps are usually targeted by health advocates, since these are considered to be "junk food" and unhealthy.
According to the American Psychological Association, advertisements featuring junk food are a major cause for child obesity. The study by the APA adds that the more number of hours children spend in front of the TV; the more likely they are to be obese. Even Disney recommended the reduction of ads featuring junk food in all channels.
Wrigley Pulls Caffeinated Gum off Market, FDA Express Concerns Relating to Children Consuming the Gum
Wrigley pulls caffeinated gum from shelves temporarily as the Food and Drug Administration (FDA) investigates the safety of added caffeine, particularly its potential effects on children and young adults.
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Cupcake Craze, a well-known shop in New York, stated that television shows such as Cupcake Wars have increased the company's sales. "The craze is definitely helping business. People love cupcakes. You give someone a cupcake and they smile", said owner Kevin Hughes.
NIAID is the lead Institute at the National Institutes of Health for research of food allergies. According to the institute's official website, they are committed to supporting efforts to help better understand, prevent, and manage this disorder that affects approximately 5 percent of children and 4 percent of adults in the United States.
Beginning next month, Wrigley gum is going to begin selling caffeinated gum. The company is well known for selling mints, gum, lollipops, hard and chewy candies. A couple of world known Wrigley brands include: Orbit, Doublemint, Skittles, Starburst and Altoids.