Nestle Cereal Ad Complaint Rejected

Aug 30, 2012 09:05 AM EDT | By Sharon Robinson

nestle
Nestle UK's "Battle of Breakfasts" angered the Children's Food Campaign. (Photo : flickr.com/rahego)

In a surprise move, the Advertising Standards Authority (ASA) supported Nestle, when the Children's Food Campaign (CFC) accused the company of making wrongful claims in an advertisement.

Nestle UK's advert campaign "Battle of Breakfasts" caught the attention of the CFC. The group claims that the advert is breaking ASA's rules by asking children to "eat wholegrain three times a day,' even though ASA had ruled Nestle not to do so, in 2008.

Like Us on Facebook

However, Nestle hit back saying that though the advert previously said "experts say," it had now been changed to "experts recommend." Moreover, the ad also cites data from the USDA Dietary guidelines for Americans. According to Food Navigator, this prompted ASA to reject CFC's complaint.

The CFC, after the initial surprise over ASA's ruling, has decided to pursue the case, according to Food Manufacturers UK. According to a spokesperson from CFC, the case will once again be brought up Sept. 7, when the ASA Council meets next, the report added.

CFC also filed a complaint against Swizzles Matlow, a confectionery company, reports The Advertisement Journal. A section of the company's website, Swizzles Town, has been accused of using a licensed character for advertising, and the same section prompts children to eat candy, while hiding it from their parents, reports Food Navigator.

Food companies are usually placed in a dicey situation when it comes to advertising their products. Ads featuring food products like confectioneries, sodas, and crisps are usually targeted by health advocates, since these are considered to be "junk food" and unhealthy.

 According to the American Psychological Association, advertisements featuring junk food are a major cause for child obesity. The study by the APA adds that the more number of hours children spend in front of the TV; the more likely they are to be obese. Even Disney recommended the reduction of ads featuring junk food in all channels.

© 2015 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Daily Mail withdraws The ‘Diet Exile’ Title Following Kim Kardashian’s Tweet

Daily Mail Withdraws The ‘Diet Exile’ Title Following Kim Kardashian’s Tweet

Kim Kardashian’s quick reactions to the annoying reference as “Diet Exile” by the Daily mail were retreated by them in response to her tweets.

Yelp’s Hunt for Top 100 US Restaurants 2016 Ends

Yelp’s Hunt for Top 100 US Restaurants 2016 Ends

Yelp’s extensive analyzing and laborious customer surveys for the top 100 U.S restaurants have finally given fruitful results.

Chipotle - shuts down

Chipotle Head Towards Gaining Trust Of Customers

Chipote's meeting on Febraury 8th briefs employees on safety standards. Chipotle is doing everything possible to win back the customers.

Food Tech
UberEats will be released March 2016

Uber News: UberEats is Coming to the US

The car service company is setting up to launch 'UberEATS', a stand alone app that will enable its users from Los Angeles, Chicago, New York, Austin, San Francisco, Washington D.C., Houston, Seattle and Dallas to utilize their food delivery service

Glass of Water

Charcoal Water: Its Health Benefits and What It Can Do For a Bloated Stomach

Now that juices and detox cleansing have become quite the norm, mixologists are itching to bring something new to the table. Enter: Activated charcoal.

Mobile Order and Pay

Starbucks Mobile App Hits 1M Mark, Mobile Order & Pay Sets New Milestone

Starbucks has reached another milestone after its newest technological innovation was launched. The coffee company giant has received and has processed 1 million orders from US customers through their mobile application.

Real Time Analytics