Nestle Cereal Ad Complaint Rejected

Aug 30, 2012 09:05 AM EDT | By Sharon Robinson

In a surprise move, the Advertising Standards Authority (ASA) supported Nestle, when the Children's Food Campaign (CFC) accused the company of making wrongful claims in an advertisement.

Nestle UK's advert campaign "Battle of Breakfasts" caught the attention of the CFC. The group claims that the advert is breaking ASA's rules by asking children to "eat wholegrain three times a day,' even though ASA had ruled Nestle not to do so, in 2008.

However, Nestle hit back saying that though the advert previously said "experts say," it had now been changed to "experts recommend." Moreover, the ad also cites data from the USDA Dietary guidelines for Americans. According to Food Navigator, this prompted ASA to reject CFC's complaint.

The CFC, after the initial surprise over ASA's ruling, has decided to pursue the case, according to Food Manufacturers UK. According to a spokesperson from CFC, the case will once again be brought up Sept. 7, when the ASA Council meets next, the report added.

CFC also filed a complaint against Swizzles Matlow, a confectionery company, reports The Advertisement Journal. A section of the company's website, Swizzles Town, has been accused of using a licensed character for advertising, and the same section prompts children to eat candy, while hiding it from their parents, reports Food Navigator.

Food companies are usually placed in a dicey situation when it comes to advertising their products. Ads featuring food products like confectioneries, sodas, and crisps are usually targeted by health advocates, since these are considered to be "junk food" and unhealthy.

 According to the American Psychological Association, advertisements featuring junk food are a major cause for child obesity. The study by the APA adds that the more number of hours children spend in front of the TV; the more likely they are to be obese. Even Disney recommended the reduction of ads featuring junk food in all channels.

SHARE YOUR THOUGHTS

© 2015 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Dark chocolate with olive oil associated with improved cardiovascular risk profile

Dark chocolate with olive oil associated with improved cardiovascular risk profile

Dark chocolate with olive oil associated with improved cardiovascular risk profile

WineCrisp Apples

Disease-resistant apples perform better than old favorites

Disease-resistant apples perform better than old favorites

New tool could help maintain quality during cheese production

New tool could help maintain quality during cheese production

New tool could help maintain quality during cheese production

Food Tech
Mmm... breakfast burrito

Burrit-OH! App: True Love Might Just Come With An Extra Hot Sauce

A new app wants you to find your perfect match solely based on burrito preferences.

Shake Shack Raises Prices For Upcoming IPO

Environmentally Conscious Canadian Creates An App For Budget Foodies

Feeling responsible for the planet, Pellegrini decided to make an app that could prevent leftover foods in eateries from making a trip to the landfill.

Planet Mars Shows Signs Of Liquid Water

Vegan Diet Could Attract Alien Activity

Cosmic mythologist and medical astrologist Laura Magdalene Eisenhower, posited that our diet as humans play an important role in attracting alien life into Earth.

Real Time Analytics