Nestle Cereal Ad Complaint Rejected
Aug 30, 2012 09:05 AM EDT | By Sharon Robinson
In a surprise move, the Advertising Standards Authority (ASA) supported Nestle, when the Children's Food Campaign (CFC) accused the company of making wrongful claims in an advertisement.
Nestle UK's advert campaign "Battle of Breakfasts" caught the attention of the CFC. The group claims that the advert is breaking ASA's rules by asking children to "eat wholegrain three times a day,' even though ASA had ruled Nestle not to do so, in 2008.
Like Us on Facebook
However, Nestle hit back saying that though the advert previously said "experts say," it had now been changed to "experts recommend." Moreover, the ad also cites data from the USDA Dietary guidelines for Americans. According to Food Navigator, this prompted ASA to reject CFC's complaint.
The CFC, after the initial surprise over ASA's ruling, has decided to pursue the case, according to Food Manufacturers UK. According to a spokesperson from CFC, the case will once again be brought up Sept. 7, when the ASA Council meets next, the report added.
CFC also filed a complaint against Swizzles Matlow, a confectionery company, reports The Advertisement Journal. A section of the company's website, Swizzles Town, has been accused of using a licensed character for advertising, and the same section prompts children to eat candy, while hiding it from their parents, reports Food Navigator.
Food companies are usually placed in a dicey situation when it comes to advertising their products. Ads featuring food products like confectioneries, sodas, and crisps are usually targeted by health advocates, since these are considered to be "junk food" and unhealthy.
According to the American Psychological Association, advertisements featuring junk food are a major cause for child obesity. The study by the APA adds that the more number of hours children spend in front of the TV; the more likely they are to be obese. Even Disney recommended the reduction of ads featuring junk food in all channels.
The latest KFC Korea stunt is a sandwich with no bread, but rather fried chicken “buns,” with a bacon-topped beef patty, not for the faints of heart
Just as you read: you can now drink Girl Scout cookies! The Little Brownie Bakers (LBB) have teamed up with Nestle’s Nesquik for a new variety of drinks of Girl Scout cookies’ most famous flavors: Thin Mint and Caramel Coconut, available for a limited time for Cookie Monster types across America!
Paul Qui is definitely living the American dream. The Phillipines born chef based in Austin Texas was last night crowned Chef of the Year by Esquire magazine. The former Top Chef contestant and winner was lauded for his creative approach to cooking and his leadership skills in the kitchen.
A new study shows that enough Magnesium in your diet could save you from developing Diabetes. Magnesium is the fourth highest mineral in the body. This means, if you're not getting enough of it, you are exposing yourself to risk of getting type 2 Diabetes.
Lactose Intolerance is the inability of a person to digest lactose, the sugar found in milk and other dairy products. The digestive disorder happens due to lack of lactase, the enzyme that breaks down lactose.
Baked doughnuts are the best way to eat doughnuts, not fried. This way of preparing doughnuts satisfies your cravings, yet takes out the guilt-feeling of eating the usual fried doughnuts. It is quick and easy recipe as you can bake it in as fast 30 minutes.