Nestle Cereal Ad Complaint Rejected
Aug 30, 2012 09:05 AM EDT | By Sharon Robinson
In a surprise move, the Advertising Standards Authority (ASA) supported Nestle, when the Children's Food Campaign (CFC) accused the company of making wrongful claims in an advertisement.
Nestle UK's advert campaign "Battle of Breakfasts" caught the attention of the CFC. The group claims that the advert is breaking ASA's rules by asking children to "eat wholegrain three times a day,' even though ASA had ruled Nestle not to do so, in 2008.
Like Us on Facebook
However, Nestle hit back saying that though the advert previously said "experts say," it had now been changed to "experts recommend." Moreover, the ad also cites data from the USDA Dietary guidelines for Americans. According to Food Navigator, this prompted ASA to reject CFC's complaint.
The CFC, after the initial surprise over ASA's ruling, has decided to pursue the case, according to Food Manufacturers UK. According to a spokesperson from CFC, the case will once again be brought up Sept. 7, when the ASA Council meets next, the report added.
CFC also filed a complaint against Swizzles Matlow, a confectionery company, reports The Advertisement Journal. A section of the company's website, Swizzles Town, has been accused of using a licensed character for advertising, and the same section prompts children to eat candy, while hiding it from their parents, reports Food Navigator.
Food companies are usually placed in a dicey situation when it comes to advertising their products. Ads featuring food products like confectioneries, sodas, and crisps are usually targeted by health advocates, since these are considered to be "junk food" and unhealthy.
According to the American Psychological Association, advertisements featuring junk food are a major cause for child obesity. The study by the APA adds that the more number of hours children spend in front of the TV; the more likely they are to be obese. Even Disney recommended the reduction of ads featuring junk food in all channels.
Burger King Worldwide Inc (BKW.N) announced plans to buy Canadian coffee and doughnut chainTim Hortons Inc (THI.TO) for C$12.64 billion ($11.53 billion) in a cash-and-stock deal that would create the world's third-largest fast-food restaurant group.
Wal-Mart Stores Inc forecast a profit for the current quarter that fell short of analyst expectations after quarterly sales grew at their slowest pace in nearly five years.
At the University of California's prized winemaking institute near Sacramento, a sleek metal wine crusher on Thursday morning let out a deep rumble and began to shake, jostling grapes made sweeter by the state's ongoing drought into sticky juice.
Eleven people have been hospitalized following an E. coli outbreak which has been linked to burgers consumed in restaurants in four states, according to reports.
Forget about talking the bill pill, a British ice cream maker has created a flavor that includes 25 mg of Viagra per scoop.
Starbucks announced that it will improve its mobile application that will allow customers visiting its stores to tip their baristas from their iPhone.