Former McDonald’s Executive Seeking to Expand Healthy Fast Food Alternative

Sep 17, 2012 03:51 PM EDT | By Tom Johnson

  • print
LYFE Kitchen
LYFE Kitchen Restaurant (Photo : kennejima (Flickr))

Former global president and chief operating officer of McDonald's, Mike Roberts, has decided to use his 30 years of experience at his previous employer to create a chain of healthy fast food restaurants.

Like Us on Facebook

After Roberts left McDonald's in 2006, he has kept busy raising some $15 million from over 120 investors in order to kick off his healthy alternative in fast food, LYFE Kitchen, Bloomberg Businessweek reports.

LYFE is an acronym for Love Your Food Everyday, and Roberts says the restaurant was founded under the premise that healthy food can taste good, cost less, and be produced quickly. He founded the chain together with investment banker Stephen Sidwell as well as former McDonald's chief communications officer, Mike Donahue.

The first restaurant opened its doors in 2011 in Palo Alto, CA, but the company already has plans to open at least 10 new restaurants in the next year in cities such as Chicago and New York.

In an interview with Businessweek, Roberts said been working to bring farmers, growers and restaurateurs together, and the menu will vary depending on local produce. "That's what I am about," Roberts said.

 

© 2015 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Geishas

There's A Wine Pool In Japan and Other Cool Tourist Attractions

Japan has a lot of interesting spots to offer travelers, from their beautiful traditional culture, modern technology, fashion trends, fun parks, and wine pools.

Tesco Will No Longer Sell Sugary Drinks

Tesco To Ban Sugary Drinks From Its Shelves

Tesco will no longer sell sugary drinks in their store to help battle obesity

Greek Crisis

Restaurant in Berlin Launches Greek Financial Crisis Themed Menu

It seems that the Greek financial crisis is still making headlines. This time however, it isn't in the economics section but rather the dining one. A Greek restaurant owner in Berlin is bringing the current political struggles of his homeland to light in a limited edition 'Financial Crisis' themed menu.

Food Tech
Cocoa Beans

Chocolate Beer: Mast Brothers Chocolate Makers Craft Cocoa Brew

Aside from serving New Yorkers hot chocolate in the morning, Rick and Michael Mast of the Mast Brothers Chocolate Makers have found out a cooler way to serve cocoa drinks: draft beer.

Cous-cous

Foodini: This Device Changes The Future of Cooking

3D printed food isn’t what you'd expect it to be.

Vending Machines in UK will be offering fresh hot meals soon

Vending Machines Will Soon Serve Salads and Hot Burgers In UK!

Vending Machines in UK will be serving fresh hot meals soon according to food futurologist

Real Time Analytics