Former McDonald’s Executive Seeking to Expand Healthy Fast Food Alternative
Sep 17, 2012 03:51 PM EDT | By Tom Johnson
Former global president and chief operating officer of McDonald's, Mike Roberts, has decided to use his 30 years of experience at his previous employer to create a chain of healthy fast food restaurants.
After Roberts left McDonald's in 2006, he has kept busy raising some $15 million from over 120 investors in order to kick off his healthy alternative in fast food, LYFE Kitchen, Bloomberg Businessweek reports.
LYFE is an acronym for Love Your Food Everyday, and Roberts says the restaurant was founded under the premise that healthy food can taste good, cost less, and be produced quickly. He founded the chain together with investment banker Stephen Sidwell as well as former McDonald's chief communications officer, Mike Donahue.
The first restaurant opened its doors in 2011 in Palo Alto, CA, but the company already has plans to open at least 10 new restaurants in the next year in cities such as Chicago and New York.
In an interview with Businessweek, Roberts said been working to bring farmers, growers and restaurateurs together, and the menu will vary depending on local produce. "That's what I am about," Roberts said.