Former McDonald’s Executive Seeking to Expand Healthy Fast Food Alternative

Sep 17, 2012 03:51 PM EDT | By Tom Johnson

LYFE Kitchen
LYFE Kitchen Restaurant (Photo : kennejima (Flickr))

Former global president and chief operating officer of McDonald's, Mike Roberts, has decided to use his 30 years of experience at his previous employer to create a chain of healthy fast food restaurants.

Like Us on Facebook

After Roberts left McDonald's in 2006, he has kept busy raising some $15 million from over 120 investors in order to kick off his healthy alternative in fast food, LYFE Kitchen, Bloomberg Businessweek reports.

LYFE is an acronym for Love Your Food Everyday, and Roberts says the restaurant was founded under the premise that healthy food can taste good, cost less, and be produced quickly. He founded the chain together with investment banker Stephen Sidwell as well as former McDonald's chief communications officer, Mike Donahue.

The first restaurant opened its doors in 2011 in Palo Alto, CA, but the company already has plans to open at least 10 new restaurants in the next year in cities such as Chicago and New York.

In an interview with Businessweek, Roberts said been working to bring farmers, growers and restaurateurs together, and the menu will vary depending on local produce. "That's what I am about," Roberts said.

 

© 2015 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Restaurant Week of D.C Extended Due to Snowfall

Restaurant Week of D.C Extended Due to Snowfall

Good news awaits for the food addicts in D.C and surrounding areas, who have been sad over not being able to enjoy the Restaurant Week. People will be able to enjoy the amazing yet cost – effective meals even in the beginning of February.

Pistachios

Pistachios Recalled Due to Possible Salmonella Risk

According to the FDA, the recall was announced after a routine testing revealed the presence of Salmonella in a one-pound bag of raw pistachio kernels bought online.

KFC

KFC China Wins Lawsuit Over "Mutant Chicken" Allegations

Fast food giant KFC came out triumphant after filing a lawsuit in China against three local tech firms for spreading out allegations on social media accusing the Yum Brands restaurant of selling genetically modified chickens with "six wings and eight legs".

Food Tech
UberEats will be released March 2016

Uber News: UberEats is Coming to the US

The car service company is setting up to launch 'UberEATS', a stand alone app that will enable its users from Los Angeles, Chicago, New York, Austin, San Francisco, Washington D.C., Houston, Seattle and Dallas to utilize their food delivery service

Glass of Water

Charcoal Water: Its Health Benefits and What It Can Do For a Bloated Stomach

Now that juices and detox cleansing have become quite the norm, mixologists are itching to bring something new to the table. Enter: Activated charcoal.

Mobile Order and Pay

Starbucks Mobile App Hits 1M Mark, Mobile Order & Pay Sets New Milestone

Starbucks has reached another milestone after its newest technological innovation was launched. The coffee company giant has received and has processed 1 million orders from US customers through their mobile application.

Real Time Analytics