Former McDonald’s Executive Seeking to Expand Healthy Fast Food Alternative

Sep 17, 2012 03:51 PM EDT | By Tom Johnson

  • print
LYFE Kitchen
LYFE Kitchen Restaurant (Photo : kennejima (Flickr))

Former global president and chief operating officer of McDonald's, Mike Roberts, has decided to use his 30 years of experience at his previous employer to create a chain of healthy fast food restaurants.

Like Us on Facebook

After Roberts left McDonald's in 2006, he has kept busy raising some $15 million from over 120 investors in order to kick off his healthy alternative in fast food, LYFE Kitchen, Bloomberg Businessweek reports.

LYFE is an acronym for Love Your Food Everyday, and Roberts says the restaurant was founded under the premise that healthy food can taste good, cost less, and be produced quickly. He founded the chain together with investment banker Stephen Sidwell as well as former McDonald's chief communications officer, Mike Donahue.

The first restaurant opened its doors in 2011 in Palo Alto, CA, but the company already has plans to open at least 10 new restaurants in the next year in cities such as Chicago and New York.

In an interview with Businessweek, Roberts said been working to bring farmers, growers and restaurateurs together, and the menu will vary depending on local produce. "That's what I am about," Roberts said.

 

© 2014 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Starbucks Introduces Wireless Chargers In 200 Stores

Starbucks Introduces Wireless Chargers In 200 Stores

Starbucks Wireless Chargers – Starbucks announced that from Tuesday, there would be 200 stores in the San Francisco Bay Area which count with wireless charging spots.

Thai Chicken Bone Broth Soup with ginger and lime

Reasons Why Bone Broth Is Better Than Any Other Vitamins

The latest food fad? Bone broth! If you are searching for nutritious yet cheap soup that you can have in any part of the day, bone broth is the answer. Go to the nearest grocery and pack yourself some animal bones, green vegetables and herbs.

Different types of rice have different levels of arsenic content depending on where it grows.

Arsenic Rice: Should We Worry About It?

Arsenic rice is the next scary thing that we have known. The news came out in 2012 and it becomes one of the most bothering things to deal with.

Food Tech
RMAX YAMAHA

Grape Growers Might Use Drones For Planting

Grape growers might be using drones in order to explore any potential that technology might bring in order to do agricultural chores such as crop spraying, irrigation and monitoring.

Le Cirque 40th Anniversary Dinner Hosted by Sirio Maccioni - Food Network New York City Wine & Food Festival Presented By FOOD & WINE

Cocoa Shortage In 2020? Biggest Chocolate Company Warns That Things Could Get Tough For Chocolatiers

Chocolate is one of the most universally loved things in the entire world, between its own flavor and all the delicious things its sweet taste can be involved in - but, according to experts, there could be a cocoa shortage in 2020 that could almost disappear chocolate off shelves and raise its prices.

Lee Memorial Health System

Food Means Medicine, Lee Memorial Health System Improves Cafeteria

The Lee Memorial Health System has announced that they believe food is very important in the recovery of patients in their hospital so they are really working on making their cafeteria be different and defy the generalization of people that hospital food is not really appetizing.

Real Time Analytics