eCreamery Founders Dive into ABC’s ’Shark Tank’, Comes up Empty-Handed

Sep 22, 2012 01:09 AM EDT | By Tom Johnson

ice-cream in rome
A woman enjoys an ice-cream outside the Giolitti ice-cream shop in downtown Rome July 7, 2007.
(Photo : Reuters/Max Rossi)

Rarely do business owners frown at the problem Omaha's eCreamery Ice Cream & Gelato is facing. Business has simply been too good for the young company, started in 2007, and they are now facing difficulties supplying the demand their products are creating.

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Company owners Becky App and Abby Jordan therefore decided to pit their business idea against the dreaded sharks in ABC's production 'Shark Tank' to find willing investors.

By securing $250,000 in funds they would be able to build additional ice-cream production and freezer space, in exchange they would give the investors a shot at a one-third stake in the growing business.

Friday evening however, the hopes of shark investments came to a screeching halt. The sharks for whatever reasons decided they were not interested in flavors such as 'Shark Bait', 'InvestMint Mix', or 'Delicious Dividends', special flavors eCreamery had created just for the occasion.

The company does not go away completely empty-handed however, as some plus 6 million viewers were expected to watch the show, and according to Twitter users Justin Perez and Kelly Sedano, they did a good job:

JustinPerez1057 - @ecreamery love the concept. With all of the junk they invest in, I'm pretty shocked they passed up on u guys. I think it's a solid business

kellydsedano - The company #ecreamery that the @ABCSharkTank just rejected just had their site crash.Everyone did what I did,.googled 'em.#goodpublicity

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