British Health Campaigners Want a Ban on Sports Stars Promoting Junk Food

Nov 21, 2012 05:06 AM EST | By Staff Reporter

  • print
Junk Food
A new British study says that junk foods are responsible for warding off bacterial flora that prevents heart disease, obesity and cancer. (Photo :

Sports stars make a fortune out of endorsements, but are they careful while choosing the brands they support? British health campaigners are urging the UK Government to ban sports stars from patronizing junk food brands as they are promoting obesity among youngsters, reports ANI.

Like Us on Facebook

David Beckham and Gary Lineker are two sports stars who are endorsing junk food products like Walkers Crisps and Pepsi and Burger King. There are many Olympic winners who have recently jumped on to the endorsement bandwagon and are supporting junk food brands.

Linekar has been endorsing Walkers for 17 years. He was given 1.5 million pounds during his first contract and this January he signed another remunerative deal, reports The Independent. According to the company he has helped increase sales by 105 percent.  

"One in three children in UK is obese or overweight which is quite alarming", says a London based cardiologist Dr Aseem Malhotra. "Look at the smoking ban - introduced about 50 years after the first scientific evidence emerged on the dangers of smoking. We've started to see evidence on the dangers of a poor diet on children with the increase in obese kids and diabetes, but the food industry is powerful and it will push arguments and 'evidence' saying its products are not dangerous," Malhotra told The Independent.

Malcolm Clarke of Children's Food Campaign criticized fast food companies for their false promises and  for using sports stars to endorse their items. "Athletes tap into a mind-set - that if I eat that food I can look like that, have a body like that and achieve sporting success. It is clever marketing, and any healthy pledges are very vague and non-accountable. If you don't choose one of Subway's '5g of fat or less' sandwiches then the numbers are far less rosy. Sugar and salt content is still very high," ANI quoted him as saying.

© 2015 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
McDonald's Reports Poor Quarterly Earnings

Hepatitis A Vaccinations Cost $100,000 After New York McDonald’s Exposure

About 3,000 people have received Hepatits A vaccine after New York McDonald's scare. The total cost of the case led to $100,000.

The FDA Focuses On Florida And Mexico In Tomato Salmonella Investigation

Food Poisoning Cases - Time for More Criminal Prosecutions?

Several food poisoning and related outbreaks have been popping up in the U.S. And while a lot of people are getting ill, public health investigators, lawyers and businesses have been discussing criminal sanctions for those in charge and connected with the outbreaks.


'Skunk-Like' Cannabis Affects Communication Between Brain Hemispheres

Dr Dazzan said: 'There is an urgent need to educate health professionals, the public and policymakers about the risks involved with cannabis use.'

Food Tech
Getty Images

Somali Food Is Abundant in Minneapolis!

The more famously known dishes have always been Italian, Mexican, Asian and Jewish. And it is rare that we get to hear about Somali food. Not in Minneapolis though, because apparently, this place is like a haven for this kind of cuisine.

Medical Tests and Antibiotics are harmful to out health

Experts say that Unecessary Medical Tests and Antibiotics are Harmful to our Health

Some medical experts actually said that medical tests and antibiotics aren't always the best way to treat our illness.

Herbal Supplements

Supplements that can Boost Immunity for Better Health

If you feel as though your immune system or overall health needs some support or if you feel a cold or illness coming on, these six supplements do show benefits. When using supplements to support your immune system, you need to answer two important questions: Do you need that supplement? And is your supplement the highest possible quality?

Real Time Analytics