British Health Campaigners Want a Ban on Sports Stars Promoting Junk Food
Nov 21, 2012 05:06 AM EST | By Staff Reporter
Sports stars make a fortune out of endorsements, but are they careful while choosing the brands they support? British health campaigners are urging the UK Government to ban sports stars from patronizing junk food brands as they are promoting obesity among youngsters, reports ANI.
Like Us on Facebook
David Beckham and Gary Lineker are two sports stars who are endorsing junk food products like Walkers Crisps and Pepsi and Burger King. There are many Olympic winners who have recently jumped on to the endorsement bandwagon and are supporting junk food brands.
Linekar has been endorsing Walkers for 17 years. He was given 1.5 million pounds during his first contract and this January he signed another remunerative deal, reports The Independent. According to the company he has helped increase sales by 105 percent.
"One in three children in UK is obese or overweight which is quite alarming", says a London based cardiologist Dr Aseem Malhotra. "Look at the smoking ban - introduced about 50 years after the first scientific evidence emerged on the dangers of smoking. We've started to see evidence on the dangers of a poor diet on children with the increase in obese kids and diabetes, but the food industry is powerful and it will push arguments and 'evidence' saying its products are not dangerous," Malhotra told The Independent.
Malcolm Clarke of Children's Food Campaign criticized fast food companies for their false promises and for using sports stars to endorse their items. "Athletes tap into a mind-set - that if I eat that food I can look like that, have a body like that and achieve sporting success. It is clever marketing, and any healthy pledges are very vague and non-accountable. If you don't choose one of Subway's '5g of fat or less' sandwiches then the numbers are far less rosy. Sugar and salt content is still very high," ANI quoted him as saying.
The Seattle-based company has prided itself on being "hip" over its decades of business and massive worldwide expansion, and that has long included its ambiance through music - now, only a couple of months after making the announcement they'd be leaving CDs behind in their stores, Spotify and Starbucks are now teaming up!
Gin And Tonic Ice Cream Is HERE: Sipsmith Distillery And Jude’s Ice Cream Make Summery Cocktail Dessert!
While the United States is going through a health crisis due to the listeria outbreak in the past few weeks (which has mostly kept longtime ice cream makers Blue Bell in the country’s headlines), the United Kingdom sets itself up for the summer … with gin and tonic ice cream!
Do you wonder why some people stink? What you eat can directly affect on how you smell. Watch out for these foods that can make you smell bad.
The fight against the obesity epidemic is real, and there are a few countries in particular (notably the United States, the United Kingdom and Mexico) where statistics of people suffering this disease have turned it into a major public health concern - which is precisely the logic behind the new electronic diet pill.
As concern over the damage humankind is doing to the environment grows, more and more companies and individuals try to find new ways to make their habits more in tune with the planet for a sustainable way to live - and now, that includes the new recyclable wine cork.
Just today, February 25, 2015, Yahoo! Food posts the secret weapon ingredients used by Star Chefs to achieve the most palatable dishes at home or in a restaurant. The said website revealed the top 10 magical ingredients that can turn home-cooked meals into top class restaurant tastes.