British Health Campaigners Want a Ban on Sports Stars Promoting Junk Food

Nov 21, 2012 05:06 AM EST | By Staff Reporter

  • print
Junk Food
New study suggest sleepless nights can cause unhealthy eating choices. (Photo : Flickr.com)

Sports stars make a fortune out of endorsements, but are they careful while choosing the brands they support? British health campaigners are urging the UK Government to ban sports stars from patronizing junk food brands as they are promoting obesity among youngsters, reports ANI.

Like Us on Facebook

David Beckham and Gary Lineker are two sports stars who are endorsing junk food products like Walkers Crisps and Pepsi and Burger King. There are many Olympic winners who have recently jumped on to the endorsement bandwagon and are supporting junk food brands.

Linekar has been endorsing Walkers for 17 years. He was given 1.5 million pounds during his first contract and this January he signed another remunerative deal, reports The Independent. According to the company he has helped increase sales by 105 percent.  

"One in three children in UK is obese or overweight which is quite alarming", says a London based cardiologist Dr Aseem Malhotra. "Look at the smoking ban - introduced about 50 years after the first scientific evidence emerged on the dangers of smoking. We've started to see evidence on the dangers of a poor diet on children with the increase in obese kids and diabetes, but the food industry is powerful and it will push arguments and 'evidence' saying its products are not dangerous," Malhotra told The Independent.

Malcolm Clarke of Children's Food Campaign criticized fast food companies for their false promises and  for using sports stars to endorse their items. "Athletes tap into a mind-set - that if I eat that food I can look like that, have a body like that and achieve sporting success. It is clever marketing, and any healthy pledges are very vague and non-accountable. If you don't choose one of Subway's '5g of fat or less' sandwiches then the numbers are far less rosy. Sugar and salt content is still very high," ANI quoted him as saying.

© 2014 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Apple cider vinegar is a natural astringent that can readily heal dark spots caused by pimples.

Astonishing Reasons To Use Apple Cider Vinegar

The bottle of Apple cider vinegar in your kitchen does wonder that probably you didn't know. It is more than a salad dressing staple, an addition to marinades and pickles.

Caffeine powder overdose can lead to dangerously erratic heartbeat, seizures and even death.

Caffeine Powder: Things You Need To Know, Is There Really Caffeine Powder Overdose?

Caffeine powder is one of the supplements that are known to enhance mental alertness. It is also a substance that is added to energy drinks. Caffeine is used in many ways from treating migraine, used as painkillers to being a stimulant for athletes.

Rick Ross Weight Loss: Rapper Shares How To Do It Effectively

Rick Ross Weight Loss: Rapper Shares How To Do It Effectively

Rick Ross Weight Loss – The 37 year-old musician suffered of two seizures in one day three years ago. After that, he changed his lifestyle and diet. What did he do, exactly?

Food Tech
Starbucks Introduces Wireless Chargers In 200 Stores

Starbucks Introduces Wireless Chargers In 200 Stores

Starbucks Wireless Chargers – Starbucks announced that from Tuesday, there would be 200 stores in the San Francisco Bay Area which count with wireless charging spots.

Lee Memorial Health System

Food Means Medicine, Lee Memorial Health System Improves Cafeteria

The Lee Memorial Health System has announced that they believe food is very important in the recovery of patients in their hospital so they are really working on making their cafeteria be different and defy the generalization of people that hospital food is not really appetizing.

RMAX YAMAHA

Grape Growers Might Use Drones For Planting

Grape growers might be using drones in order to explore any potential that technology might bring in order to do agricultural chores such as crop spraying, irrigation and monitoring.

Real Time Analytics