British Health Campaigners Want a Ban on Sports Stars Promoting Junk Food
Nov 21, 2012 05:06 AM EST | By Staff Reporter
Sports stars make a fortune out of endorsements, but are they careful while choosing the brands they support? British health campaigners are urging the UK Government to ban sports stars from patronizing junk food brands as they are promoting obesity among youngsters, reports ANI.
Like Us on Facebook
David Beckham and Gary Lineker are two sports stars who are endorsing junk food products like Walkers Crisps and Pepsi and Burger King. There are many Olympic winners who have recently jumped on to the endorsement bandwagon and are supporting junk food brands.
Linekar has been endorsing Walkers for 17 years. He was given 1.5 million pounds during his first contract and this January he signed another remunerative deal, reports The Independent. According to the company he has helped increase sales by 105 percent.
"One in three children in UK is obese or overweight which is quite alarming", says a London based cardiologist Dr Aseem Malhotra. "Look at the smoking ban - introduced about 50 years after the first scientific evidence emerged on the dangers of smoking. We've started to see evidence on the dangers of a poor diet on children with the increase in obese kids and diabetes, but the food industry is powerful and it will push arguments and 'evidence' saying its products are not dangerous," Malhotra told The Independent.
Malcolm Clarke of Children's Food Campaign criticized fast food companies for their false promises and for using sports stars to endorse their items. "Athletes tap into a mind-set - that if I eat that food I can look like that, have a body like that and achieve sporting success. It is clever marketing, and any healthy pledges are very vague and non-accountable. If you don't choose one of Subway's '5g of fat or less' sandwiches then the numbers are far less rosy. Sugar and salt content is still very high," ANI quoted him as saying.
Reality star Bethenny Frankel, who first started out on "The Apprentice: Martha Stewart" and has even been a part of the "Real Housewives" franchise, has had her own brand, Skinnygirl Cocktails, for quite a while now - but rumor has it she might be venturing it into pot in the states where recreational marijuana is legal.
Christie Brinkley was one of the world's most famous supermodels in the time that they started being treated like rock stars, as she reaches older age, the model still looks stunning - and now, the Christie Brinkley diet that sees the top model looking amazing at 60 has been officially released!
Poor sleep condition known as obstructive sleep apnea had been found by researchers to have strong link in developing diabetes. Sleep apnea is a potentially serious sleeping disorder where an individual stops and starts breathing and the person still feels tired even after sleeping full time, according to Mayo Clinic.
For those who love to have a nice glass of wine or beer during the weekends - which is just about everyone or almost -, there's a new way to keep the guessing out of the way you choose what to drink: the Next Glass app chooses drinks according to what you love!
U.S. Consumers, Ready To Accept Genetically Modified, Nanotech Products If It Is Healthy And Safe, New Survey Reveals
A national survey done by the North Carolina State University and the University of Minnesota representatives suggests that most U.S. consumers are ready to accept genetically modified and nanotech products if it is enhanced with nutrition and are safe.
Starbucks Wireless Chargers – Starbucks announced that from Tuesday, there would be 200 stores in the San Francisco Bay Area which count with wireless charging spots.