LeBron James Says Bye To McDonald's, Becoming A Pizza Chain Owner? [PHOTOS]

Don't be surprised when you start seeing LeBron James Instagram feed filled with pizza.

Even though McDonald's is pulling all the stops to keep up with the fast food chain game, NBA star LeBron James has come to the decision of ending his endorsement deal with the golden arches.

But that doesn't mean LeBron James is out of the food game - in fact, he's planning on supporting the fast-casual pizza chain, Blaze Pizza.

 “Blazetastic.” We’re working on it with the dictionary people. #pizza #words #dictionary #English #pizzalover #blazepizza #howdoyoublaze

A photo posted by Blaze Pizza (@blazepizza) on Sep 29, 2015 at 2:00pm PDT

Here's an excerpt from First We Feast:

"Back in 2012, the Cleveland Cavaliers' star forward invested in the assembly line-style pizza chain. King James now has plans to use his status as the best basketball player in the world to help promote Blaze Pizza in a new marketing strategy while simultaneously holding the franchise rights to Blaze restaurants in Miami and Chicago."

Talk to the pizza. #pizza #fire #foodie #yum #blazepizza #howdoyoublaze Photo via @adefink A photo posted by Blaze Pizza (@blazepizza) on Aug 3, 2015 at 4:17pm PDT

In addition to Instagram posts, the second most followed athlete on Twitter will be using his social media accounts to help people get to know more about Blaze's "fast-fire'd" pizza.

 Our passport was approved. The first international Blaze Pizza in Toronto is now open. Stop by our new Dundas Square location for the free pizza celebration all day Friday, 10/9. #pizza #party #international #free #celebration #blazepizza #howdoyoublaze

A photo posted by Blaze Pizza (@blazepizza) on Oct 8, 2015 at 12:34pm PDT

According to ESPN, a source says that he owns over 10 percent of the company - take note that this excludes "his stake in Chicago and Miami franchise rights."

‪#‎EcoNiceCups‬ #eco #gogreen #recycle #green #cups #econice #blazepizza #howdoyoublaze A photo posted by Blaze Pizza (@blazepizza) on Aug 24, 2015 at 3:02pm PDT

Blaze Pizza founder Rick Wetzel explains: "LeBron came on as a founding investor and he had been silent and in the background. Now we're using him to get our message out there and put the spotlight on our brand."

Currently having 88 locations, Wetzel further notes that the brand intends to open a restaurant once every four days. Blaze Pizza will end up having over 200 locations by next year alone.

Furthermore, the company has already sold franchise rights for the entire United States to 44 different groups, including the rights in Kentucky, Tennessee and part of Florida to a former NBA player, Junior Bridgeman.