Nestle, the company that makes Butterfinger candy bars, is releasing a brand new candy product that will hit shelves this year.
According to the Associated Press, Butterfinger Cups is introducing its new peanut butter cups, which was announced alongside a Super Bowl teaser ad. This is the first time Nestle has released a new product.
"We hope the Big Game attracts the largest audience ever to lay a finger on Butterfinger, and we're excited to showcase our brand's irreverent sense of humor on this national stage for the very first time," Jeremy Vadervoet brand manager for Butterfinger said in a release.
The AP reported that Nestle, is planning to save the full version for the Super Bowl, which is reportedly seen by over 100 million viewer each year. Companies pay millions to air their commercials during the Super Bowl. In recent years, it has become a trend for companies to release "teaser" ads, to increase interest for the product by the time the big game rolls around.
"You need to open up as much awareness (for a new product) and what better way to do that than with a Super Bowl ad," Vandervoet said.
Vandervoet said he hopes the new product will help "gain ground" against Reese's Peanut Butter Cups.
According to Vandervoet, the new flavor has been in the making for two-and-a-half years, and its advertising campaign at the Super Bowl is a first for the company. The company has dropped their longtime Butterfinger's spokes character Bart Simpson and opted for a humorous teaser about peanut butter and chocolate going to couples therapy.
The new commercial teaser shows a couple, wearing T-shirts reading "peanut butter" and "chocolate," waiting in the lobby of a "food therapist's" office. The commercial shows how the relationship between chocolate and peanut butter is about the change.
"It's the classic peanut butter cup, only Butterfingerized," Vandervoet told Today.com. "The traditional peanut butter cup hasn't changed... But now there's a significantly different alternative that is going to be both smooth and crunchy.
"It's a magic ratio of classic peanut butter and chocolate to Butterfinger."
The Los Angeles Times reported that the new treat is 1.5 ounces and comes with two cups. The three ounce packs have four cups.
"Reese's is the perfect combination of chocolate and peanut butter has been enjoyed by American consumers for more than eight decades and is also the No. 1 confectionery brand in the US according to Nielsen," Anna Lingeris, senior manager of brand public relations at Hershey said in a statement Parade Magazine reported.
The Super Bowl airs on Fox on Feb. 2, but below watch a sneak peek of what is to come.
