Coca-Cola's Anti-Social Media Commercial Reveals New Product (VIDEO)
Feb 21, 2014 02:40 PM EST | By Dina Exil
How much time do you think you spent on social media?
E! News reported that Coca-Cola has come up with an unusual way of getting people to put their phones down and break away from social media.
The company has released a "commercial" promoting its newest product, the Social Media Guard, which resembles cones that veterinarians put on pets. The product is aimed at highlighting the amount of time that is spent checking online networks such as Twitter, Instagram and Facebook.
The giant funnel prevents people from physically being unable to look down at their phones. The ad shows several individuals struggling to look down at their phones with the product around their necks.
The guard promises to "take the social out of media and put it back in your life."
"Did you know that the world spends four million years online every month?" asks the ad.
The anti-social media ad was uploaded to YouTube by Coca-Cola Social Media Guard. Although presumably not a serious product, the ad is a part of a trend encouraging people to put down their phones or any mobile devices and enjoy "the real world" and all that surrounds them.
Brands such as gum company Dentyne and Apple have also tried to puch the importance of "real-life social interaction."
Do you think the Social Media Guard is a good idea?