Pizza Hut to debut new ‘pizza cookie’

Pizza Hut today will roll out nationally an almost-pizza-sized chocolate-chip cookie - eight inches in diameter and cut into eight slices.

The 8-inch dessert is cut into eight slices featuring an average of 165 Hershey's semi-sweet chocolate chips per cookie.

"Millennials tell us it's what they want," says Carrie Walsh, chief marketing officer at Pizza Hut. "They like to cap off a great pizza with a great dessert." Customers who buy it with a pizza get it for $4.99 - solo it goes for $5.99. And, of course, they'll be available along with pizza for warm delivery.

Based on Pizza Hut's survey of 1,000 people, about 70 percent eat dessert after pizza. The survey showed "a cookie was on top of the list for what they want," says Chief Marketing Officer Carrie Walsh, and it was an opportunity Pizza Hut, with no cookies on the menu, was losing out on.

There are obvious comparisons to draw between this cookie and the one offered by Papa John's. But this is about more than one cookie, says Pizza Hut spokesman Doug Terfehr. 

Real Time Analytics