The UK government is really focusing on health, after numerous studies show alarming results, especially on children.
Health secretary Jeremy Hunt wants implement stricter guidelines and place further restrictions on junk food TV advertising, especially those who target children as their market.
Generally, advertising materials and campaigns for products that are high in fat, sugar and salt are already being banned during programming suited for children are on air.
But, a report from The Financial Times says that Hunt wants the banning to intensify and cover a more extensive scale. Reportedly, Hunts pushes for a ban on junk food commercials before 9pm.
Many believe that the proposed policy is part of the government's serious action against obesity, particularly in children, which is due to be formally launched in the coming weeks.
Though the United Kingdom Prime Minister said he is not keen on implementing new taxes, he reiterated that introducing a sugar tax couldn't just be dismissed due to the rising number of people with Diabetes, Heart Disease and Cancer in their country.
Numerous reports have been published regarding the different diseases people can get from high sugar diets.
Related: Study: High Sugar Levels Adds to Risk of Cancer Spread
Earlier this week, Public Health England has released a mobile application they developed, which allows parents to detect hidden sugar contents of packaged food.
See: There's an App for That! New App to Detect Hidden Sugar Content in Packaged Food
The UK Government took serious action about battling this upcoming health crisis after studies found most four-to-10-year-olds consume 22kg of sugar a year - which is the weight of an average five-year-old. An allocated budget of £5M was used for the development of this app, encouraging British families to live a healthier lifestyle.
