Taco Bell’s Quesalupa Reaches the Market

For the Super Bowl viewers on Sunday night, the commercials were not interesting. However, those who paid enough attention to them will know about Taco Bell's newest addition.

Taco Bell, the fast-food chain, introduced the "Quesalupa" during the Super Bowl broadcasts, and the product was launched in the market on Monday.

The hybrid creation of Taco Bell contains a quesadilla and a chalupa, including all the delicious fixings of chalupa like beef, tomato, lettuce, sour cream and cheese with an added bonus of a shell stuffed with melted pepper jack cheese, according to People Magazine.

The commercial, which introduced Quesalupa on Sunday night, set a very high expectation for the food, and claimed that it was going to be "bigger than everything."

Additionally, Taco Bell tried to create hype among the consumers by making sure all levels of the society being represented in the commercials for the product.

The people included in the various commercials of the Sunday Super Bowl included attorney Bryan Wilson of Fort With, comedian Fancy Ray of Minneapolis, furniture store owner Marc Brown of Cleveland, car dealership mascot Mack Mack of Virginia and Mr. Appliance of Eugene Oregon to introduce their product to the masses.

Like any other fast food chain, Taco Bell also created anticipation among the foodies by teasing them weeks before the arrival and offering a choice of preorder.

Taco Bell chief marketing officer Marisa Thalberg said the people were picked more for their unique style than because of a particular market that the company wanted to hit, according to Mashable.

"It's these people who run their own little fun TV ads or radio ads, and they're sort of so bad they're good," Thalberg said. "Everyone knows them - they're part of your local market culture and lore."

Those who have actually tasted the unique hybrid claims that it definitely lives up to the expectation.

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