3 Ways Clean Wine is Better Than Conventional Wine
Clean wine is the talk of the town these days - since it's all over prestigious wine clubs and wine brands' Instagram these days. For the ordinary wine connoisseur, however, this term might not be clear. What is clean wine, and can this mean conventional wines are... dirty? If you are looking to find out what clean wine is, then this article is for you. Apart from contrasting it with the conventional wines you all love, three unique benefits of clean wines will also be shared.
Clean Wine vs. Conventional Wine
There is no better definition for anything than to say what one is not. To understand clean wine, therefore, it will be best to compare it to conventional wines.
Clean wine, for one, is not a type of wine. It also has nothing to do with how literally clean the wine is.
Instead, clean wine is a term that marketing experts came up with, to differentiate wines that are transparent in their ingredients, organic in their raw materials, and free from unnecessary and unhealthy additives.
While there is nothing wrong with good-tasting wines, it is clear that consumers are now clamoring for better and greener (more natural) products, and this does not exempt wines.
Companies that refuse to see that there is a general move towards this direction are likely to lose out in the future.
It must also be noted that clean wines are wines with no unncessary additives, and not wines without additives.
Clean Wine, Better Because It's More Organic
One more method to understand what exactly are clean wines is to take it from the people behind known clean wine brands. A prime example would be Avaline, a natural wine company started by none other than veteran actress Cameron Diaz and her entrepreneur friend, Katherine Power.
They revealed to HuffPost that the definition of clean wine for them is wine made from organically grown grapes, no added colors, concentrates, unnecessary sugars or sulfites, and made from National Organic Program-certified ingredients. They said that their clean wines are clean because they never used animal by-products.
"It's wine at its purest, created with discerning drinkers (and friends) in mind. The difference is we make it overtly clear to our customers," Jessica Blumenthal, vice president of brand and innovation at Avaline, further expounded.
Their explanation reveals why clean wine is a step ahead of the majority of our favorite conventional wines.
Clean Wines Do Not Hide Anything
Another reason why clean wines can be tagged as superior to conventional wines is because they do not leave anyone guessing what ingredients were used in making them. To date, there are really no legislations or policies requiring winemakers to list ingredients they used, so it can be quite impossible to know what goes into the bottle, regardless of how prestigious that wine is.
"With around seventy-two permissible additives and a variety of machines available, the possibilities for what you can do to a wine are dizzying," shared Alice Feiring in her book "Natural Wine for the People."
That said, clean wines are clean because they are very transparent (or the brands are), and in their bottles, consumers can see every ingredient used.
Clean Wines Will be Easier to Process by the Body
While there is no research backing up the idea that clean wines are healthier than conventional wines or would not cause the same hangovers as conventional wines do, this can be naturally assumed if many of the extra additives found in traditional wine brands are done away with.
Traditional wines that people have grown to love are, unfortunately, full of mega-purple, acidifiers, and/or other chemicals, and they are not that easy to digest.