The rapper has allowed 50 percent of his champagne brand, Armand de Brignac, also known as Ace of Spades, to be acquired by the French conglomerate. It's a deal no one had seen coming.
Popeyes pounced by giving away whopping 500 free sandwiches ahead for McDonald's Feb 24 drop of its versions.
The Lucky Charms ice cream and milkshake will drop at participating locations nationwide, starting on March 1.
What can we expect from this partnership?
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