Nestlé has expressed its new nutritional goals. The company is aiming to reach these goals by 2020. Its goal oriented plans showcases how serious the company is about educating consumers about the proper portion sizes their children should be eating.
According to Nutraceuticals World, some of the key goals include:
• Providing 200 billion servings of micronutrient fortified products worldwide by 2016, with a special focus on children and women of childbearing age;
• Ensuring all relevant products worldwide have guideline daily amount (GDA) labeling on front of pack by 2016;
• Ensuring all children's products meet the Nestlé Nutritional Foundation criteria for children by 2014;
• Providing portion guidance on all children's and family products by 2015;
• Reducing direct water withdrawal per ton of product by 40% compared to 2005, by 2015;
• Achieving 100% certified responsibly sourced, sustainable palm oil by the end of 2013, two years ahead of its initial public commitment;
• Reducing direct greenhouse gas emissions per ton of product by 35% compared to 2005, by 2015.
According to the company's official website, "Our core aim is to enhance the quality of consumers' lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle. We express this via our corporate proposition Good Food, Good Life,"
The company is also placing emphasis on warning the food industry about water scarcity. Recently, the company's Chief Executive Officer Paul Bulcke gave a speech at the annual Food City Lecture in the United Kingdom. He informed listeners that water scarcity is one of the biggest problems it will come in contact with.
"It is anticipated that there will be up to 30% shortfalls in global cereal production by 2030 due to water scarcity," said Mr. Bulcke.
"This is a loss equivalent to the entire grain crops of India and the United States combined.
"Resource shortages lead to price increases and volatility," he continued.
Nestlé appears to be using its success to do positive things for people. Obesity continues to be a growing issue in the United States; it is good to see a company dedicated to helping it.
