Changing consumer demands and needs are continually shaping market trends. Despite traditional defaults, manufacturers and producers understand the need to keep in step no just with what consumers want but also with what they need. Habits and trends that consumers picked up in the past year are now carrying over to 2016 in the shape of market offerings. Here are a few trend changes shared by branding expert and The Brand Incubator founder Claire Nuttall that are likely to become apparent in the coming months.
