Feminist Beer Wants To Steer Away From Sexist Beer Ads [PHOTO]

Mar 26, 2015 01:40 PM EDT | By Victoria Guerra

Close

 

While Emma Watson spends a good portion of her time talking about gender equality and Patricia Arquette speaks about the salary gap in the United States, the beer industry has remained exactly where it has been for the past half a century, featuring incredibly sexist ads over and over again with women in bikinis - but there's a new feminist beer making a stand against this culture.

Even though a lot has improved for women in the workplace over the past few decades with different waves of women's rights all over Western civilization, ads from brands like Carlsberg persist in portraying one-dimensional roles for women, portraying them as hot prizes for men, which is what the feminist beer wants to stop.

This isn't just a problem in the United States but rather worldwide, and the Brazilian feminist beer wants to face the issue upfront, as a group of advertisement experts try to switch the industry's standards.

According to Fast Coexist, Cerveja Feminista (which translates literally as feminist beer in Portuguese) was created to introduce a new type of conversation into the world of advertisement, as its creators speak out that, at least in Brazil, few of the industry's art directors are female, which explains for much of the sexist campaigns around beers.

The Independent reports that this feminist beer was created by a group of ad creatives called 65 | 10, a number that comes from a national percentage: seemingly, the 65 is from the percentage of women in Brazil who feel they're not portrayed fairly in advertisements and the 10 stems from the fact that the ad agencies in the country are only 10 percent female.

According to Eater, the beer is an Irish red ale, as it was thought to be a neutral sort of drink - dark beers like stouts are often associated with men, and lighter beers like pale ales will often be associated with women.

"Feminism is, of course, part of human rights in general - but to define a movement as 'human rights' is to deny the specificity and nature of the problem of gender. It would be a way to pretend that women were not excluded over the centuries," said the feminist beer makers on their Facebook page.

 

 

© 2018 Food World News. All rights reserved. Do not reproduce without permission.

SHARE YOUR THOUGHTS

Get the Most Popular Food Stories in a Weekly Newsletter
Food Biz
The Best Meal Kit Delivery Service for Every Budget

The Best Meal Kit Delivery Service For Every Budget

There's one way to cook fresh, delicious meals at home without doing all the planning, preparing and shopping: meal-kit delivery services. These services deliver a box of ingredients to your door, and you do the cooking at home. Most kits offer the option to serve two, three or four people, and you can customize how many meals per week you would like.

A Decade of Popping Bottles at Wynn Nightlife's XS Nightclub

A Decade of Popping Bottles At Wynn Nightlife's XS Nightclub

Anyone whose been to Las Vegas knows that it's one of the premier places in the world to party. A place where over-the-top and outrageous is commonplace. Where showing out is the norm.

Super Food

Achieve Your Health Related Goals with Superfoods

A superfood is considered to be nutrient-rich food that is favorable for health and wellbeing. It is a marketing term that is used to explain foods with supposed health benefits. It is especially good for including various micro and macronutrients, minerals and vitamins. Superfoods make you stay healthy and fight against aging and disease.

Food Tech
Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup has announced it will sell its Danish baked snacks manufacturer Kelsen Group to CTH Invest, a Belgian holding company affiliated with the Nutella maker Ferrero, for $300 million. The transaction is subject to customary purchase price adjustments, and it is expected to be completed in the first quarter of fiscal 2020.

New Whiskies Well Worth Buying This Summer: Brown Is Beautiful

New Whiskies Well Worth Buying This Summer: Brown Is Beautiful

The newly appointed editor-in-chief of Esquire Magazine, Michael Sebastian, recently told the press that he wants to get away from the idea that the magazine's reader is "a middle-aged white guy who likes brown liquor and brown leather"). Which should send chills down the ad dept's spine working on those Scotch and bourbon accounts!

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup has announced it will sell its Danish baked snacks manufacturer Kelsen Group to CTH Invest, a Belgian holding company affiliated with the Nutella maker Ferrero, for $300 million. The transaction is subject to customary purchase price adjustments, and it is expected to be completed in the first quarter of fiscal 2020.

Real Time Analytics