Ben And Jerry's Beer Flavored Ice Cream is coming to town! This is perhaps the most appetizing beer to date after ice-cream manufacturer Ben & Jerry's partnered with US beer company New Belgium to create a unique blend of ice cream and beer in one bottle.
This new creation is perfect for beer lovers and at the same time for ice cream fanatics who want to experiment a new kind of creamery flavor. Ben And Jerry's Beer Flavored Ice Cream will be officially named 'Salted Caramel Brownie Brown Ale' that has 6.3 percent alcohol content, the TVNZ reports.
"Although our TTB filing for the beer is now public, specifics around the campaign are still in development," New Belgium Director of Sustainability, Jenn Vervier said in a press release.
"At this time I can confirm that Ben & Jerry's and New Belgium are collaborating to raise awareness around issues we are passionate about, and that the results will be delicious."
Ben and Jerry's Beer Flavored Ice Cream would be available in 650 ml (22 oz) bottles. According to Mashable report, the beer partnership will serve to benefit "Protect Our Winters" organization that helps fight the effects of climate change in mountains and assist in protecting America's snowy mountains.
According to Bustle, New Belgium and Ben and Jerry's are listed "B Corporations" or are labeled Beneficial Corporations. These corporations are registered under B Lab that passed meticulous standards of social and environmental performance, accountability and transparency, the KMBZ reports.
Ben and Jerry's initially planned to open a bagel company which they intended to call "Josephine's Flying Machine."
They started with just $12,000 investment and $5 correspondence course in ice cream-making from Penn State and in 1978 they opened their first ice cream scoop shop from a refurbished gas station in Burlington, Vermont.
Their first ice cream flavors were: Chocolate Fudge, Mocha Walnut, Honey Coffee, Oreo Mint, French Vanilla, Wild Blueberry, Maple Walnut, and Honey Orange.
Ben and Jerry's Beer Flavored Ice Cream will be out sometime during the Fall.
Do you think the newest Ben and Jerry's Beer Flavored Ice Cream will be loved by their consumers? How about you?
