It's been a consistently bad year commercially for the major franchise famous for its signature golden arches, and the new announcement that McDonald's closing stores all over the world just cements the opinion that, unless the fast food restaurant chain does something drastic very soon, one of the biggest companies in the world might flop entirely.
For months on end, Food World News has been reporting on the various problems surrounding the major fast food chain, from its hard year in Japan (where the company was involved in a series of food safety scandals) to how it cut its menu considerably to prevent McDonald's closing stores.
However, it seems like, in spite of their best efforts, McDonald's closing stores all over the world; according to Fortune, since 2015 started, the company has already shut down 350 of its worst performing stores in the United States, China and Japan as a part of McDonald's plans to increase their sales.
In an article that references the company's sales drop as showing the way McDonald's "bleeds money," Eater reports that McDonald's closing stores strategy is part of a much bigger plan, as the closing of 350 more venues between China and the US is also in the works, which would be marking a total of about 800 venues shut down.
Bloomberg reports that the announcement about McDonald's closing stores came in the company's first quarter earnings report, as they showed a sixth straight one where they showed a decrease in their US sales, though they had a small gain: last Wednesday, McDonald's stock option climbed 3.1 percent to stay in $97.84, the biggest gain the company's had in months' time.
Not too long ago, McDonald's gave Steve Easterbrook the position of CEO to fight the dangerously decreasing sales, and the executive recently stated that the new strategy would be unveiled in the next month.
Be that as it may, the fact is that McDonald's closing stores all over the world - and it's hard to tell whether it'll be able to bounce back.
