Disney to Stop Some Junk-food Ads on Kids' TV, Websites
Jun 05, 2012 10:20 AM EDT
Walt Disney Co, owner of the ABC broadcast network and a suite of cable channels, will stop accepting some junk-food ads on TV programs, radio shows and websites aimed at children, according to sources with knowledge of the plan.
Disney Chief Executive Bob Iger and first lady Michelle Obama plan to make an announcement on Tuesday in Washington, the sources said.
The United States faces an obesity epidemic. Nearly one-third of U.S. children are overweight or obese, and a 2006 Institute of Medicine report said junk food marketing contributed to childhood obesity.
Like Us on Facebook
The Disney move follows New York Mayor Michael Bloomberg's announcement last week of a plan to ban sugary drinks larger than 16 ounces (about half a liter) in most restaurants, theaters, delis and vending carts throughout the city.
The ban, also aimed at fighting obesity, would affect drinks equivalent to what McDonald's Corp calls small and has incensed food and beverage makers, many of which have agreed to voluntary nutritional measures.
Disney plans to cut advertising during children's programming on its networks such as ABC and Disney XD or its kid-focused websites for foods that fail to meet minimum nutrition requirements, the sources said.
A Disney spokeswoman declined to comment on Tuesday's announcement.
The media and entertainment conglomerate introduced voluntary guidelines in 2006 that prohibited licensing of Mickey Mouse and other Disney characters for foods that fail to meet minimum nutrition the requirements.
The guidelines set limits on the amount of calories, fat and added sugar for main and side dishes and snacks.
Last year, top U.S. food and drink makers including Kraft Foods, Coca-Cola and Kellogg Co agreed to voluntary nutrition criteria for products advertised to children.
The second largest fastfood chain in the world will launch its first stores in India in the coming months. Target locations will be New Delhi, Mumbai and NCR.
Panera Bread Co (PNRA.O) on Tuesday lowered its full-year earnings forecast as it works to speed up service at its popular bakery cafes.
Papa John’s CEO At Funeral – John Schnatter, the founder and CEO of Papa John’s, attended a funeral held in commemoration of Gordon Schaffer’s recent passing on Sat.
The first batch of robots which will be called as Pepper will be assigned on their stations at the end of the year to sell home espresso machines and coffee capsules.
A new study has found that there is such a thing as the brain’s calorie counter, which explains why the brain has a tendency to choose junk food over healthier one, as it’s attempting to fill a quota. The discovery of the brain’s calorie counter explains the body’s need for fatty foods, beyond the fact that these types of meals are cheaper.
Sarepta Therapeutics Inc said the U.S. Food and Drug Administration had asked for additional data on its lead drug, delaying its marketing application by about six months.