Man Food: Sorry, ladies, these snacks are too macho for you
Jun 08, 2012 04:20 PM EDT | By Carly Okyle
Advertising can be very segmented. Commercials for vacuums and chocolate target womemn, commercials for tools and sports cars target men. It used to be that ads for food and drink were aimed at women -- more specifically, mothers -- since they were the ones responsible for shopping for their families. Men, it seemed, would survive on power bars and Gatorade. Now, however, with the rise of the stay-at-home dad, companies are recognizing that there's a larger, male-r, market to appeal to.
Like Us on Facebook
The trend has made its way into popular culture, with male caretakers having prominent rolls in television shows like Up All Night and Modern Family. As society sees these examples and becomes accepting, companies see a potential new market and become creative at trying to turn the sector into a profitable one.
The commercials can be humourus to the point of boardering on farcical, but perhaps they're effective. Dr. Pepper has a new product called Dr. Pepper 10. In the commercials, a ruggedly handsome man explains -- to a background of machine-gun fire and explosions -- that the name comes from the "10 , manly calories" in the can. Then he rushes off on a high speed chase in an SUV, yelling the tagline: "It's not for women." The softdrink containers advertise the calories as "bold-tasting." The Wall Street Journal reports that the company spent approximately $10 million on the campaign. "In tests, Dr Pepper Ten made up 6% of total sales of Dr Pepper products, while also increasing sales of regular and diet Dr Pepper," the article said.
Ruffles brand of potato chips is jumping on the bro-centric bandwagon as well. A new line of chips, named Ultimate, pump up the macho vibe as they deepen the ridges in Original, Sweet & Smokin’ BBQ, and Kickin’ Jalapeno Ranch flavors. It's the perfect snack for while he's playing poker and watching sports (or porn) in his man cave. He'll probably wash down his manly munchies with some Miller 64 beer. Those commercials are unabashedly masculine.
We're anxiously awaiting the day there's a advertising campaign for video gaming system aimed at women.
Starbucks Wireless Chargers – Starbucks announced that from Tuesday, there would be 200 stores in the San Francisco Bay Area which count with wireless charging spots.
The latest food fad? Bone broth! If you are searching for nutritious yet cheap soup that you can have in any part of the day, bone broth is the answer. Go to the nearest grocery and pack yourself some animal bones, green vegetables and herbs.
Arsenic rice is the next scary thing that we have known. The news came out in 2012 and it becomes one of the most bothering things to deal with.
Grape growers might be using drones in order to explore any potential that technology might bring in order to do agricultural chores such as crop spraying, irrigation and monitoring.
Cocoa Shortage In 2020? Biggest Chocolate Company Warns That Things Could Get Tough For Chocolatiers
Chocolate is one of the most universally loved things in the entire world, between its own flavor and all the delicious things its sweet taste can be involved in - but, according to experts, there could be a cocoa shortage in 2020 that could almost disappear chocolate off shelves and raise its prices.
The Lee Memorial Health System has announced that they believe food is very important in the recovery of patients in their hospital so they are really working on making their cafeteria be different and defy the generalization of people that hospital food is not really appetizing.