Cher Fronts Marc Jacobs 2015 Fall/Winter Campaign [PHOTOS]

Jun 01, 2015 06:10 AM EDT | By Martha Ignacio

Cher went to the 2015 Met Gala with designer Marc Jacobs. However, many are still well surprised to see Cher as the new face of Marc Jacobs' 2015 Fall/Winter ad campaign.

The designer first debuted the campaign photos on his Instagram page. The included the caption that read, "The amazing and beautiful CHER! Photographed by David Sims for our Fall/Winter campaign.. This is just the beginning.... More to come!!"

The first released snap from the campaign features the multi-award winner diva boasting a hybrid of Morticia Addams and the "Harry Potter" character Bellatrix Lestrange originally portrayed by Helena Bonham Carter against a bright red backdrop.

Styled by Katie Grand, Cher dons a black pleated dress and coat from Marc Jacob's Fall 2015 Collection. The clothing collection was inspired by Diana Vreeland with a bit of Goth thrown into the mix, as described by SF Gate's Tony Bravo.

Probably the reason behind Cher's representation for the Jacobs' newest collection is the fact that Cher and Vreeland had already worked together in the past.

The late Diana Vreeland was the editor of Vogue magazine at the time and Cher was working as a model. Vreeland eventually helped launch Cher's career as a beauty icon after the two worked with photographer Richard Avedon.

Cher trails after 66-year-old Jessica Lange who was previously the face for Marc Jacob's cosmetic line in 2014. Reports are speculating that a series of fashion brands are using older women to appear in ads, as seen in Marc Jacobs.

Iris Apfel at the age of 93 was seen in Kate Spade campaigns, as well as 80-year-old Joan Didion for the spring Celine ads. Joni Mitchell, at 71 years of age, was also in Saint Laurent's "Music Project" campaign. Charlotte Rampling also had her headlining role for cosmetics brand NARS at 68 years old.

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