Janet Voûte, Nestlé's Global Head of Public Affairs says that in her company they use three pillars for creating shared value (CVS) strategy to make an important contribution to society. First is Nutrition, second Water and third Rural Development.
Nutrition must be a first key driver of Nestlé's work because company aims to be the best nutrition, health and wellness company. Good health is coming from proper nutrition and food. Water is a life necessity no matter who you are and where you live. Voûte says that focus on Rural Development means to assist and support growth in rural areas where farmers and suppliers of Nestlé lives, what is the key factor for flourishing of any business.
Nestle's CSV means to do steps which create a value for business and also benefit consumers, suppliers and employees, families they live with and communities they live in.
What is the real impact on society proves the evidence of results during first six years Nestlé took CSV approach into practice? Voûte claims success after company thoroughly embedded concept of CVS firstly developed by Professor Michael Porter and Mark Kramer from Harvard University.
Nestlé claims to:
- sells affordable micronutrient-fortified products to help fight malnutrition.
- provides school-age children in 60 countries with nutrition education partnering with organizations and governments
- provides physical activity through our Nestlé Healthy Kids Global programmes.
- provides training and microfinance to help farmers become more productive while also investing in their communities.
- maintains direct relationships with more than 680,000 farmers worldwide.
efforts to cut carbon emissions. Nestlé has been ranked by the Carbon Disclosure Project, as top from 'Global 500' companies.
To read more how this company tries to continue the momentum of promoting Creating Shared Value please visit: nestle.com
