Yesterday, October 4, Pepsi disclosed its newest "Pop Star" called Pepsi X, drink with The X FACTOR.
Pepsi which joined THE X FACTOR this spring and gave exclusive opportunity to contestants and fans at more than 20 locations in 15 cities during its 'Pepsi Flavor Audition Tour' to sample four new Pepsi flavors and be the judge to choose one of them which will be called Pepsi X. Over 15,000 votes of fans and contestants were gathered.
"Our partnership with THE X FACTOR has given us the opportunity to further engage with our passionate consumers, and continue the Pepsi legacy of supporting aspiring musical talent," said Eric Whitehouse, director of marketing for Pepsi. "With Pepsi X, we put fans in the judge's seat - giving them the power to select our next limited edition flavor - the Pepsi with 'THE X FACTOR.'"
The Pepsi flavor was crowned yesterday during airing of THE X FACTOR on FOX which is searching for nation's next "Pop Star".
"Seems Pepsi has developed a special flavor of their drink, Pepsi X, with apparently no consciousness that merging those two brands creates a name that souds like something you'd keep in the medicine cabinet." says Lisa de Moraes in Entertainment section on Washington Post.
"Anyway, some taste testing went on Demi Lovato a chief Youth Demographic Judge at "The X Factor" picked the winning flavor. We think it is distiled from the tears of losing X-Testants." continued Lisa
'Pepsi X will be available in 12-packs, 2-Liters and 20oz bottles wherever Pepsi is sold while supplies last beginning Oct. 8.' says PepsiCo's press release.
