Facebook Gives Users Ability to Shop Directly On Site

Jul 20, 2015 10:34 AM EDT | By Juliano Dario

See something you like on your Newsfeed? Pretty Soon you might be able to buy it right on Facebook. Last week, Buzzfeed reported that the social media giant was working on an integrated shopping feature, which is currently being tested in a small, closed beta.

The new features will allow brands and retailers to sell products right on their Facebook pages.

"With the shop section on the page, we're now providing businesses with the ability to showcase their products directly on the page," said Facebook product marketing manager Emma Rodgers in the Buzzfeed report.

The move mirrors that of other social media networks such as Pinterest and the Facebook owned Instagram, which both added shopping functionality earlier this year.

Facebook touts nearly 1.5 billion active monthly users, so it would make sense to try and turn some of them into shoppers. Will the platform will ever become a serious player in the online retail landscape? It seems Analysts are split down the middle.

After the Buzzfeed announcement, Retailwire gathered some industry experts for an online discussion on the news. Here's what some had to say:

Consumers have fallen into a pattern of segmenting how they use social media. Some media are in fact "social" where consumers go primarily to chat, gossip and catch up with friends and family. Facebook is still the portal of choice for interacting with family and friends, NOT a primary place to search for and buy products." - Chris Petersen, PhD, President, Integrated Marketing Solutions

"Most Facebook users will say negative things about this concept and idea, but most Facebook users will shop until they drop. You wait and see!"- David Biernbaum, Senior Marketing and Business Development Consultant, David Biernbaum Associates LLC

"My view is that although there's a mass market, Facebook is best used as a supplementary site for things like flash sales, specials or loyalty pitches. It cannot deliver the experience of a well-honed website and falls horribly short on maintaining brand ID." - Ken Lonyai, Digital Innovation Strategist, co-founder, ScreenPlay InterActive

Should Amazon, Ebay, and the rest be worried about Facebook's move in to ecommerce? Or will it be ignored by users? We'll have to wait and see. 

SHARE YOUR THOUGHTS

© 2015 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Chicago School Officials Address Junk Food

Latest Trend Show Soda Losing Its Appeal Fast

A recent Mintel study shows that a quarter of American no longer ordering soft drinks in restaurants compared to a year ago.

McDonald's Reports Record November Sales Up 14.9 Percent

Unusual McDonald's Outlet Offers No Seating For Patrons

A new McDonald's concept outlet has to dining area. Instead, it offers a 'walk up" window to serve customers on foot. Food from this particular McDonald's store are all ordered to go.

Stall Holders Brave The Extreme Cold To Sell Food On The Wintry Roads Of Siberia

Pineapple & Bubblegum Flavored Strawberries Launched in Australia

Raintree Nursery has launched pineberries (or pineapple flavored strawberries) and bubblegum flavored strawberries in Australia, which are absolutely "fabulous".

Food Tech
Mmm... breakfast burrito

Burrit-OH! App: True Love Might Just Come With An Extra Hot Sauce

A new app wants you to find your perfect match solely based on burrito preferences.

Shake Shack Raises Prices For Upcoming IPO

Environmentally Conscious Canadian Creates An App For Budget Foodies

Feeling responsible for the planet, Pellegrini decided to make an app that could prevent leftover foods in eateries from making a trip to the landfill.

Planet Mars Shows Signs Of Liquid Water

Vegan Diet Could Attract Alien Activity

Cosmic mythologist and medical astrologist Laura Magdalene Eisenhower, posited that our diet as humans play an important role in attracting alien life into Earth.

Real Time Analytics