McDonald's Will Only Serve MSC-Approved Sustainable Fish
Feb 01, 2013 04:41 PM EST
Two years ago, McDonald's made a commitment to only serve seafood approved by the Marine Stewardship Council (MSC) in their European Union locations. The effort has been successful enough that the fast food chain has also decided to bring this earth-friendly certification to its American locations.
Like Us on Facebook
In the U.S., McDonald's seafood is mainly limited to its Filet-O-Fish sandwich, although a new Fish McBites product will be launched in February. However, McDonald's is large enough to be one of the biggest buyers of fish in the country, and the impact of its decision will be felt in the fishing industry.
Certification Standards, Criticism
MSC certifies fisheries based on sustainability. The council examines whether the fishermen are overfishing and monitors their environmental impact. Fisheries are also assessed on their management systems to ensure that these best practices for sustainability are consistently applied.
Some have criticized the MSC label for not having stringent enough policies. However, many agree that the formation of the council is a step in the right direction. The lack of oversight over fisheries in the past has led to increasing danger of depletion of fish stock and possible extinction of some important species of fish.
The council also receives a 0.5 percent licensing fee on the wholesale fish when partners use its label on products. Given that McDonald's sales of Filet-O-Fish sandwiches topped 200 million in the U.S. last year, the partnership gives MSC plenty to celebrate.
McDonald's has striven for an environmentally sound corporate image. The sustainable fish initiative is one of several that it pursues on its website. The chain has apparently been sourcing all of its fish worldwide from sustainable fisheries, but has decided to submit to MSC certification for transparency and oversight.
World Wildlife Fund (WWF) vice president Bill Fox commended McDonald's decision for demonstrating "leadership in feeding a growing population while helping to maintain healthy fisheries."
Other groups that sell MSC-certified products include Kroger, Costco, Supervalu and Wal-Mart.
A recent Mintel study shows that a quarter of American no longer ordering soft drinks in restaurants compared to a year ago.
A new McDonald's concept outlet has to dining area. Instead, it offers a 'walk up" window to serve customers on foot. Food from this particular McDonald's store are all ordered to go.
Raintree Nursery has launched pineberries (or pineapple flavored strawberries) and bubblegum flavored strawberries in Australia, which are absolutely "fabulous".
A new app wants you to find your perfect match solely based on burrito preferences.
Feeling responsible for the planet, Pellegrini decided to make an app that could prevent leftover foods in eateries from making a trip to the landfill.
Cosmic mythologist and medical astrologist Laura Magdalene Eisenhower, posited that our diet as humans play an important role in attracting alien life into Earth.