McDonald's Will Only Serve MSC-Approved Sustainable Fish
Feb 01, 2013 04:41 PM EST
Two years ago, McDonald's made a commitment to only serve seafood approved by the Marine Stewardship Council (MSC) in their European Union locations. The effort has been successful enough that the fast food chain has also decided to bring this earth-friendly certification to its American locations.
Like Us on Facebook
In the U.S., McDonald's seafood is mainly limited to its Filet-O-Fish sandwich, although a new Fish McBites product will be launched in February. However, McDonald's is large enough to be one of the biggest buyers of fish in the country, and the impact of its decision will be felt in the fishing industry.
Certification Standards, Criticism
MSC certifies fisheries based on sustainability. The council examines whether the fishermen are overfishing and monitors their environmental impact. Fisheries are also assessed on their management systems to ensure that these best practices for sustainability are consistently applied.
Some have criticized the MSC label for not having stringent enough policies. However, many agree that the formation of the council is a step in the right direction. The lack of oversight over fisheries in the past has led to increasing danger of depletion of fish stock and possible extinction of some important species of fish.
The council also receives a 0.5 percent licensing fee on the wholesale fish when partners use its label on products. Given that McDonald's sales of Filet-O-Fish sandwiches topped 200 million in the U.S. last year, the partnership gives MSC plenty to celebrate.
McDonald's has striven for an environmentally sound corporate image. The sustainable fish initiative is one of several that it pursues on its website. The chain has apparently been sourcing all of its fish worldwide from sustainable fisheries, but has decided to submit to MSC certification for transparency and oversight.
World Wildlife Fund (WWF) vice president Bill Fox commended McDonald's decision for demonstrating "leadership in feeding a growing population while helping to maintain healthy fisheries."
Other groups that sell MSC-certified products include Kroger, Costco, Supervalu and Wal-Mart.
Chipote's meeting on Febraury 8th briefs employees on safety standards. Chipotle is doing everything possible to win back the customers.
Because of the alarming rate of food that are put to waste by the world's population today, the government of France has banned local supermarkets from throwing away unsold food and letting them rot.
Good news awaits for the food addicts in D.C and surrounding areas, who have been sad over not being able to enjoy the Restaurant Week. People will be able to enjoy the amazing yet cost – effective meals even in the beginning of February.
The car service company is setting up to launch 'UberEATS', a stand alone app that will enable its users from Los Angeles, Chicago, New York, Austin, San Francisco, Washington D.C., Houston, Seattle and Dallas to utilize their food delivery service
Now that juices and detox cleansing have become quite the norm, mixologists are itching to bring something new to the table. Enter: Activated charcoal.
Starbucks has reached another milestone after its newest technological innovation was launched. The coffee company giant has received and has processed 1 million orders from US customers through their mobile application.