McDonald's Will Only Serve MSC-Approved Sustainable Fish

Feb 01, 2013 04:41 PM EST

  • print
Filet-O-Fish
(Photo : McDonald's)

Two years ago, McDonald's made a commitment to only serve seafood approved by the Marine Stewardship Council (MSC) in their European Union locations. The effort has been successful enough that the fast food chain has also decided to bring this earth-friendly certification to its American locations.

In the U.S., McDonald's seafood is mainly limited to its Filet-O-Fish sandwich, although a new Fish McBites product will be launched in February. However, McDonald's is large enough to be one of the biggest buyers of fish in the country, and the impact of its decision will be felt in the fishing industry.

Like Us on Facebook

Certification Standards, Criticism

MSC certifies fisheries based on sustainability. The council examines whether the fishermen are overfishing and monitors their environmental impact. Fisheries are also assessed on their management systems to ensure that these best practices for sustainability are consistently applied.

Some have criticized the MSC label for not having stringent enough policies. However, many agree that the formation of the council is a step in the right direction. The lack of oversight over fisheries in the past has led to increasing danger of depletion of fish stock and possible extinction of some important species of fish.

The council also receives a 0.5 percent licensing fee on the wholesale fish when partners use its label on products. Given that McDonald's sales of Filet-O-Fish sandwiches topped 200 million in the U.S. last year, the partnership gives MSC plenty to celebrate.

Sustainability Trend

McDonald's has striven for an environmentally sound corporate image. The sustainable fish initiative is one of several that it pursues on its website. The chain has apparently been sourcing all of its fish worldwide from sustainable fisheries, but has decided to submit to MSC certification for transparency and oversight.

World Wildlife Fund (WWF) vice president Bill Fox commended McDonald's decision for demonstrating "leadership in feeding a growing population while helping to maintain healthy fisheries."

Other groups that sell MSC-certified products include Kroger, Costco, Supervalu and Wal-Mart.

 

 

© 2014 Food World News. All rights reserved. Do not reproduce without permission.
Featured Video : Backstage At Betsey Johnson Spring 15: NYF
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
popcorn

Three Food Trends you Simply Must Try

The year has had plenty of innovations under its belt. From the world of the culinary arts to the technological inventions, the innovative bug has bitten and bit hard. There are plenty of foods to look forward to on a restaurant menu. However, certain recipes and foods have cut a mark above the rest and are now causing whirlwinds and taste bud cravings across the globe. Today we will look at a few of these foods. Here are out top three:

National Coffee Day: 5 Places To Get Free And Steaming Coffee!

National Coffee Day: 5 Places To Get Free And Steaming Coffee!

National Coffee Day – Wonderful date for all the people who do not only like starting off their days with coffee, but can’t get enough and need a dose repeatedly. Today, Sept. 29th, the National and actually International coffee day, according to Days of The Year, takes place. So, to celebrate it, we enlisted some of the most important places where you can find a great deal of free coffee.

pancakes

Whole Grain Pancakes with Wild Blueberry – Maple Syrup

Mornings can be a drag. Breakfast, the most important meal of the day, doesn't do much to kick the body's reflexes into action. If the traditional cereals, fried eggs and bacon is not an ensemble that does it for you, you might want to consider this amazing recipe I guarantee you will fall in love with

Food Tech
Soft drinks

Coca Cola, Pepsi, Dr. Pepper Agree to cut Calories by 20%

America's top three soda makers have agreed to cut down soda calories by 20%. In an agreement signed by representatives of Coca cola, Pepsi and Dr. Pepper Snapple Group Inc, the soft drink manufacturers declared they would be reducing the calories consumption of soda lovers across the United States by 20%.

GUMMY WORMS - Halloween recipe

Japan’s Gummy Bug Sweets: A Coffee Shop In The Asian Country Sells Amazingly Realistic Worm Sweets

If you’re visiting Japan at the moment and you’re already concerned with Halloween treats, there’s a great option for you: Japan’s gummy bug sweets.

Vagina Cookies Are Made By A Mother For Seven Year-old Students With “Sex-Education” Purposes

Vagina Cookies Are Made By A Mother For Seven Year-old Students With “Sex-Education” Purposes

Vagina Cookies – Sometimes a story is so good that it needs to be shared with the world. And sometimes that story is not only good but a real one and the quality becomes even better. What took place in a school is that a mother brought cookies to share with the children. They did have a particularity, though: they were vagina-shaped cookies.

Real Time Analytics