Apr 21, 2014 Last Updated: 10:47 AM EDT

PepsiCo Stock on the Rise

Mar 01, 2013 09:24 PM EST | By Jaclyn Ashley

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(Photo : Flickr/Dalton Rowe)

The Street Wire stated this morning that the Pepsi Co has been reiterated by The Street Ratings as a buy with ratings of A-. According to The Street Wire, Pepsi has a number of strengths including solid stock price performance, increase in net income, reasonable, good cash flow and growth in earnings per share.

The stock has generally increased over the past year due to the fact that it is heavily involved in the sales of snacks and soft drinks. As of today, the cost of the common stock is $75.93 and today's open was $75.55. Yesterday it closed at $75.77 and reached a high of $75.95 today.

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Pepsi's newest marketing strategy is creating drinks that are looked upon as healthier for consumers. The sales of soda are beginning to decrease. The company's top brands are Aquafina and Gatorade both of whom are not soda. They have also been focusing on adding healthier food items to their Quaker Oats section of their brand. Recently, the company hired on a few popular nutrionists to aide in making their products healthier.

Right now, the company is beating out its main competitor, Coca Cola in terms of stocks. Coca Cola experienced a negative percent decrease today while Pepsi had a 16 percent increase. It is also topping Monster Beverage, and Nestle. The popular soda chain is expected to have increasing stock numbers throughout the week and year, their new focus on making healthier drinks and food is expected help their brand in the United States.

In France, the company is trying to target a younger demographic with the release of Benenuts. They are a new line of peanuts coated with biscuit. Right now the two flavors are hot & spicy and bacon and cheese, tomato and basil and Mediterranean Herb flavors.  The company also introduced Kickstart, a new energy drink that can be used to replace ones coffee in the morning and essentially "kick start" their day. These new products that were recently available to consumers might be why the company is experiencing such an increase in their stock sales. Coca Cola will have to learn to keep up.

 

 

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