Dole Food Company Inc. announced Thursday it will appeal a decision made by a European court that fines the company $59.3 million.
According to Yahoo! Finance, The European Union fined Dole and a few other produce companies in 2008, saying the companies were part of a cartel that fixed prices for bananas in eight European countries about ten years ago.
Dole claims the company's actions did not violate any European competition laws.
According to the company's official website, Dole prides itself on selling the finest, high-quality products. The company will continue to give consumers exactly what they want and meet high expectations. The produce company is dedicated to the safety of its workers, communities and its environment.
The produce company sells fresh fruit, fresh cut vegetables, frozen fruits, apple dippers, and canned fruit. Dole's bananas are quite popular.
The produce company now sells products called Nutrition Plus, which consist of Chia and Fruit Clusters, Milled Seeds and Whole Seeds.
The company has over 700,000 Facebook fans. The produce company utilizes Facebook for its marketing ideas; the company posts coupons on its fan page. One of its recent posts included: Save $5 when you spend only $14 on any Dole Frozen Product in the next two months. Dole also provides its followers with health trivia which incorporates asking questions about fruits and vegetables. The produce company also has a Twitter page which has over10, 000 followers. Dole appears to be very involved with the company's consumers. The produce company answers many its follower's questions on the popular social media site.
The produce company's stock is doing quite well; it opened at $10.67 per share and is currently $10.84 per share.
Company Background
Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.
