EAT Food Delivery Service Scores $5 Million In Funding

The food delivery service, EAT Club, has received $5 million in Series A funding from venture capital firm, August Capital, reports TechCrunch.

Other companies participating are First Round Capital, Siemer Ventures, Great Oaks Venture Capital, Launch Capital, Tekton Ventures and Mark Vadon.

The Palo Alto-based food delivery service was launched in the fall of 2010 and has proven to be quite successful.

Previously, EAT managed to raise $1.5 million in funding from First Round during the summer of 2011.

The recent funding is quite a testament to the company's delivery service, as there aren't too many of them around. CEO Frank Han admitted to TechCrunch that the market for his type of company is a bit "frothy" at the moment.

There are other successful food based delivery services though, in the broader sense, such as GrubHub, Seamless, Cater2.me, Waiter.com, ZeroCater and Chewse.

Chewse managed to raise $1 million in funding this past week according to TechCrunch.

EAT Club currently helps curate menu's and also works with food experts to help find the best dishes at local restaurants for consumers.

However, the company looks to do a bit more than just securing contracts with businesses to deliver their lunch.

"Our vision is to make great food accessible to everybody," Han said.                                                     

Han joined the company in September 2011 to help it grow in scale. EAT was originally founded by Stanford graduates Kevin Yang and Rodrigo Santibanez.

"They were trying to solve the problem of 'crappy lunch,'" Han said. "So they started this business of lunch ordering for office people."

Since Han's arrival, the company has seen a steady growth.

"We've been growing like crazy," he said. "Since the middle of last year, we're double-digit, month-over-month growth."

The service is currently available to 1,500 companies in the Bay Area and members can order their lunch in the morning or up five days in advance.

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