Frozen Food Companies Look For Image Makeover
Apr 19, 2013 01:49 PM EDT | By Jason Pollak
Frozen Food Companies are looking to overhaul their image.
In response to what they feel are mediocre sales, two major food organizations, The American Frozen Food Institute (AFFI) and Frozen Food Roundtable (FFR), signed a $50 million advertising deal with two ad agencies, including ad giant McCann Erickson says NPR.
Like Us on Facebook
The frozen food organizations represent some of the largest companies in the United States such as H.J Heinz, ConAgra, Kellogg Co, Nestle USA and Walmart.
One nutrition manager and registered dietician with ConAgra Foods commented on the image overhaul, saying that frozen foods are actually fresher than their counterparts in the produce section.
"What we call fresh in the supermarket is really better termed raw," said Kristin Reimers, the dietician who works for ConAgra. "A lot of times, those vegetables have been transported for days, and then sit. It could be a matter of weeks between when they're picked and consumed."
She claims, frozen vegetables are "probably more nutrient-rich than many of the raw vegetables in the produce section."
The goal of the image overhaul is to "change the way consumers think and feel about frozen food by promoting positive messaging regarding the benefits and attributes of frozen food," according to AdAge.
Although frozen food sales accounted for $5.7 billion last year, which is up 1 percent in sales according to NPR, the food giants aren't content. They are still worried about how their foods appeal to older demographics in their 30's and 40's.
NPR was able to catch up with the Vice President of Communications of AFFI, Corey Henry, who elaborated on their groundbreaking advertising plan.
"We're going to do this in a way that hasn't been done before," Henry said. You've had various voices weighing in here and there on the value of frozen. Here, frozen food manufacturers are united to weigh in in a comprehensive fashion."
According to Henry, the campaign should launch later this year.
Do's and don'ts of eating sushi-Whether you're used to eating sushi everyday or just new and want to try it out, it's important that you know how to properly eat this food with extraordinary tradition and presentation. Knowing how to eat it could influence more its flavor and enjoy the experience.
The Kentucky Fried Chicken invention of the Double Down, a burger with no buns, where they're switched for two pieces of fried chicken around a patty, has given the world a great many number of food travesties, including a version with a patty filled with beef and bacon; now, the KFC Double Down dog.
Any lover of Mexican food and Tex-Mex will agree that the new promo that could give you a Chipotle free burrito or any other menu item without a cost is one of the greatest inventions in food; however, Chipotle Mexican Grill definitely has a hidden intention behind the new promotion.
For those who love to have a nice glass of wine or beer during the weekends - which is just about everyone or almost -, there's a new way to keep the guessing out of the way you choose what to drink: the Next Glass app chooses drinks according to what you love!
U.S. Consumers, Ready To Accept Genetically Modified, Nanotech Products If It Is Healthy And Safe, New Survey Reveals
A national survey done by the North Carolina State University and the University of Minnesota representatives suggests that most U.S. consumers are ready to accept genetically modified and nanotech products if it is enhanced with nutrition and are safe.
Starbucks Wireless Chargers – Starbucks announced that from Tuesday, there would be 200 stores in the San Francisco Bay Area which count with wireless charging spots.