Hershey’s Unveils 3 New Chocolate Spreads To Challenge Nutella

Jan 16, 2014 04:15 PM EST | By Dina Exil

  • print
Hershey
Hershey announced a new line of chocolate spreads on Wednesday. Does Nutella have competition? (Photo : Hershey)

Watch out Nutella.

Hershey announced on Wednesday that it would be introducing a new line of chocolate spreads, Hershey's Spreads, the Associated Press reported. The new treats, made by the Italian company Ferrero, will be available in three varieties: Chocolate, Chocolate with Almond and Chocolate with Hazelnut.

Like Us on Facebook

According to market researcher Euromonitor International. within the past five years, sales of Nutella in the U.S. have reportedly tripled to $240.4 million.

"The average American snacks more than two times a day and what better way to transform everyday snacks into delicious treats, than with the genuine chocolate flavor that only Hershey can deliver," Anna Lingeris, a spokeswoman for Hershey's, said in a press release

The company hopes customers will experiment with the new product by placing it on different foods, calling the new product a "snack enhancer," for simple items such as crackers and pickles. Lingeris suggested putting the chocolate spread on fruits.

"People are seeing the permission to try it on carrots and try it on celery," Lingeris said, according to the AP, "[Chocolate is] one of America's favorite snacks."

The AP reported that Hershey will feature the "endless possibilities" of food combinations in their national ads, which are set to air this Monday. Despite marketing just beginning, Lingeris said Hershey's spreads hit shelves last December.

Hershey is not the first product to compete against Nutella.  In 2012, J.M. Smucker Co. introduced its Jif hazelnut spreads.

Hershey has proudly taken apart of the Healthy Weight Commitment Foundation, a group of 16 food companies that are helping with first lady Michelle Obama's plan to reduce obesity. The Pennsylvania-based company has changed their recipes, developed new products and offer portion controlled treat, all in effort of reducing the amount of calories consumed. 

© 2015 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
World’s First Robotic Kitchen - animation

Robot Chef Trained By World Top Cooks … Could Fix Your Meals By 2017!

Kitchen technology’s advancing to a point that we as children only dreamed about while we watched “The Jetsons” growing up, and there’s a wide variety of new inventions set to make life easier when it’s time to cook – including, most recently, an actual robot chef!

Kim Kardashian

Kim Kardashian Diet: What’s Her Secret For Keeping Her Famous Curvaceous Body? Kim Kardashian Reveals How!

Kim Kardashian diet? Recently, famous Kim Kardashian revealed what's really inside her diet to keep her slim and fit. It is not anymore surprising that she has a chef and a nutritionist to keep her daily diet in the right track. But what's there in her diet that everyone seems to be interested to know about?

Miracle Berry

Miracle Berry: This Is How Bitter And Sour Foods Can Taste Sweet

Miracle Berry has been very famous in Chicago thanks to an Irving Park coffee shop, Berrista, which was owned by late famed chef Homaro Cantu who initiated the use of this fruit for their miracle pastries. The coffee shop became well known for this fruit that makes sour foods taste sweet.

Food Tech
Chef

The Top 10 Secret Weapon Ingredients from the Star Chefs

Just today, February 25, 2015, Yahoo! Food posts the secret weapon ingredients used by Star Chefs to achieve the most palatable dishes at home or in a restaurant. The said website revealed the top 10 magical ingredients that can turn home-cooked meals into top class restaurant tastes.

Burgeoning Craft Beer Industry Creates Niche Market For Limited Release Beers

Next Glass App: The App That Chooses Wine And Beer You’ll Love!

For those who love to have a nice glass of wine or beer during the weekends - which is just about everyone or almost -, there's a new way to keep the guessing out of the way you choose what to drink: the Next Glass app chooses drinks according to what you love!

A national survey done by the North Carolina State University and the University of Minnesota representatives suggests that most U.S. consumers are ready to accept genetically modified and nanotech products if it is enhanced with nutrition and are safe.

U.S. Consumers, Ready To Accept Genetically Modified, Nanotech Products If It Is Healthy And Safe, New Survey Reveals

A national survey done by the North Carolina State University and the University of Minnesota representatives suggests that most U.S. consumers are ready to accept genetically modified and nanotech products if it is enhanced with nutrition and are safe.

Real Time Analytics