Former Trader Joe President Opens Store Selling Expired Food Only, With Plans to Make Healthy Living Cheap

Jan 23, 2014 12:13 PM EST | By Dina Exil

  • print
vegetables
Doug Ranch to open grocery store and restaurant in Dorchester, Massachusetts, dedicated to offering nutritious, inexpensive and perfectly edible food. (Photo : Flickr)

The former president of Trader Joe's, Doug Rauch, is sharing his solution to the massive amount of food wasted by Americans every year.

According to FOX News, in May Rauch will be launching The Daily Table, a grocery store and restaurant in Dorchester, Massachusetts, dedicated to offering nutritious, inexpensive and edible food considered "'unsellable' by regular grocery stores," because of its date label.

Like Us on Facebook

Based on a survey by the Food Marketing Institute, 9 out of 10 Americans throw away food needlessly. This contributes to $165 billion or 40 percent of food wasted every year.

FOX reported that Rauch's mission is to provide healthy meals to the working Americans by selling expired foods at the same price of junk food. Ranch told Salon that his target is the 15 percent of American households that are suffering from "food insecure."

The former president called expired food an "under realized asset" that's essential in helping solve America's reported hunger situation.

"Most families know that they're not giving their kids the nutrition they need. But they just can't afford it, they don't have an option," Rauch recently told Salon.

The Daily Table will offer fruits and vegetables just a few days shy of their sell-by dates. Some will be re-purposed food will be made into hot meals. Products that have damaged packaging but are suitable to eat will also be sold.

According a study from the Natural Resources Defense Council, due to uncertainty about the different labels including "best by", "use by", and "best before" customers are wasting food that has not actually gone bad or eating food that's no longer safe to consume.

"In the old days, you'd smell the milk; it smelled good or smelled bad," Rauch told the New York Times in November. "People worry about food-safety issues, and E coli or salmonella. [But] virtually all of the known food-related deaths in America have been caused by food that was in code."

Despite the reported benefits, Ranch said he's had a hard time trying to get customers to believe that expired foods are edible, regardless of their outer appearance.  

"It's not trash," Dana Gunders with the Natural Resources Defense Council said. "That food's good, and I would eat it and I do eat it. To throw it away, particularly the more nutritious stuff, is a shame."

Would you go shopping at The Daily Table? 

© 2014 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Paul Qui

Top Chef's Sensational Paul Qui Crowned Esquire's Chef of the Year

Paul Qui is definitely living the American dream. The Phillipines born chef based in Austin Texas was last night crowned Chef of the Year by Esquire magazine. The former Top Chef contestant and winner was lauded for his creative approach to cooking and his leadership skills in the kitchen.

US food Homepage

Sysco In Talks With FTC To Save US Foods Deal

Food distributor Sysco Corp's executives are in talks with the U.S. Federal Trade Commission to salvage the company's attempt to buy its smaller rival US Foods Inc, the New York Post reported.

Food Shopping

Top Health Food Trends This Year

The year 2014 is all about healthy dining. Our reporters were on the ground for the top health food trends for the year.

Food Tech
Baked doughnuts  are the best way to eat doughnuts-you slash tons of calories and fats.

Baked Doughnuts: Best Way to Eat Healthy Doughnuts

Baked doughnuts are the best way to eat doughnuts, not fried. This way of preparing doughnuts satisfies your cravings, yet takes out the guilt-feeling of eating the usual fried doughnuts. It is quick and easy recipe as you can bake it in as fast 30 minutes.

Red Cross workers distribute food at a World Food Programme storage center in Monrovia October 16, 2014.

Food Prices Up 24 Percent In Ebola-Hit Countries

Food prices have risen by an average of 24 percent across the three countries worst hit by the Ebola outbreak, forcing some families to reduce their intake to one meal a day, the World Food Program (WFP) said on Friday.

A new study by Louisiana State University researchers suggests that drinking two glasses of Tart Cherry Juice daily can help increase your sleeping time by about 90 minutes at night.

Improve your Sleep and Get Rid of Insomia with Tart Cherry Juice

Do you struggle to sleep for hours or do you wake up in the middle of the night and ends up wide awake until it's already time for you to get up?

Real Time Analytics