Former Trader Joe President Opens Store Selling Expired Food Only, With Plans to Make Healthy Living Cheap
Jan 23, 2014 12:13 PM EST | By Dina Exil
The former president of Trader Joe's, Doug Rauch, is sharing his solution to the massive amount of food wasted by Americans every year.
Like Us on Facebook
According to FOX News, in May Rauch will be launching The Daily Table, a grocery store and restaurant in Dorchester, Massachusetts, dedicated to offering nutritious, inexpensive and edible food considered "'unsellable' by regular grocery stores," because of its date label.
Based on a survey by the Food Marketing Institute, 9 out of 10 Americans throw away food needlessly. This contributes to $165 billion or 40 percent of food wasted every year.
FOX reported that Rauch's mission is to provide healthy meals to the working Americans by selling expired foods at the same price of junk food. Ranch told Salon that his target is the 15 percent of American households that are suffering from "food insecure."
The former president called expired food an "under realized asset" that's essential in helping solve America's reported hunger situation.
"Most families know that they're not giving their kids the nutrition they need. But they just can't afford it, they don't have an option," Rauch recently told Salon.
The Daily Table will offer fruits and vegetables just a few days shy of their sell-by dates. Some will be re-purposed food will be made into hot meals. Products that have damaged packaging but are suitable to eat will also be sold.
According a study from the Natural Resources Defense Council, due to uncertainty about the different labels including "best by", "use by", and "best before" customers are wasting food that has not actually gone bad or eating food that's no longer safe to consume.
"In the old days, you'd smell the milk; it smelled good or smelled bad," Rauch told the New York Times in November. "People worry about food-safety issues, and E coli or salmonella. [But] virtually all of the known food-related deaths in America have been caused by food that was in code."
Despite the reported benefits, Ranch said he's had a hard time trying to get customers to believe that expired foods are edible, regardless of their outer appearance.
"It's not trash," Dana Gunders with the Natural Resources Defense Council said. "That food's good, and I would eat it and I do eat it. To throw it away, particularly the more nutritious stuff, is a shame."
Would you go shopping at The Daily Table?
The Seattle-based company has prided itself on being "hip" over its decades of business and massive worldwide expansion, and that has long included its ambiance through music - now, only a couple of months after making the announcement they'd be leaving CDs behind in their stores, Spotify and Starbucks are now teaming up!
Gin And Tonic Ice Cream Is HERE: Sipsmith Distillery And Jude’s Ice Cream Make Summery Cocktail Dessert!
While the United States is going through a health crisis due to the listeria outbreak in the past few weeks (which has mostly kept longtime ice cream makers Blue Bell in the country’s headlines), the United Kingdom sets itself up for the summer … with gin and tonic ice cream!
Do you wonder why some people stink? What you eat can directly affect on how you smell. Watch out for these foods that can make you smell bad.
The fight against the obesity epidemic is real, and there are a few countries in particular (notably the United States, the United Kingdom and Mexico) where statistics of people suffering this disease have turned it into a major public health concern - which is precisely the logic behind the new electronic diet pill.
As concern over the damage humankind is doing to the environment grows, more and more companies and individuals try to find new ways to make their habits more in tune with the planet for a sustainable way to live - and now, that includes the new recyclable wine cork.
Just today, February 25, 2015, Yahoo! Food posts the secret weapon ingredients used by Star Chefs to achieve the most palatable dishes at home or in a restaurant. The said website revealed the top 10 magical ingredients that can turn home-cooked meals into top class restaurant tastes.