Yellow M&M Twerks and Gets Kidnapped in Superbowl Ad Teaser (VIDEO)

Jan 24, 2014 08:16 PM EST | By Dina Exil

  • print
Yello M&M
Yello M&M is seen twerking on-camera, then being hit with a tranquilizer dart and dragged off, leaving the impression of a kidnapping scene. (Photo : Youtube)

M&M's is building anticipation for their Super Bowl ads with a quick "who did it" teaser.

In a teaser video, the Yellow M&M is seen twerking on-camera, according to the Huffington Post. Then the M&M is hit with a tranquilizer dart and dragged off, leaving the impression of a kidnapping scene.

Like Us on Facebook

"Find out what happens to Yellow," a handwritten card reads.

Viewers can find out what happened to the Yellow M&M during the Sunday, Feb. 2 Super bowl game. M&M's 30-second teaser was created by ad agency, BBDO New York and reportedly cost the company about $4 million.

In an email to The Huffington Post, the company stated that the Yellow M&M "will take the lead" in this year's slot, airing during the first half of the Super Bowl. Previous years included colors Red in Super Bowl 2013 and Brown in 2012.

The ad will be the beginning of a year-long campaign about the company's peanut candies.

"It's about time we remind the world how irresistible M&M'S Peanut really is," said Seth Klugherz, senior director of M&M's Chocolate Candies in a statement. "Each M&M's Peanut is literally one in 100--meaning we have to sort through 100 different peanuts, just to find one that's lucky enough to make its way into a bag of M&M's Peanut."

The teaser is a part of a larger trend to extend the buzz for the highly-anticipated Super Bowl ads. The Post reported that compared to the last 10 years, at least 12 advertisers have posted teasers on YouTube.

Earlier this week, Nestle, the company that makes Butterfinger candy bars, announced they would be releasing a brand new candy product, peanut butter cups. A Super Bowl teaser ad showed a couple, wearing t-shirts reading "peanut butter" and "chocolate," waiting in the lobby of a "food therapist's" office.

The commercial shows how the relationship between chocolate and peanut butter is about the change. Peanut Butter cups are set to hit shelves this year.

For Dannon's upcoming Super Bowl commercial the company reunited "Full House" stars John Stamos, Bob Saget and Dave Coulier. Us Weekly the commercial it a "reminiscent of their Uncle Joey and Danny Tanner days."

The scene opens with Stamos, a regular spokesman for Dannon's Oikos brand of Greek yogurt, eating a cup of yogurt while watching a football game. After Stamos turns off the television, he looks over his shoulder and finds his former co-stars sitting beside him in their pajamas.

© 2015 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Hormel Foods To Purchase Skippy Peanut Butter From Unilever

An Era to End with Union Square Cafe Move

New York City's 16th Street will no longer be the same as the influential Union Square Cafe begins its closing ceremony. This restaurant was a favourite of New York's publishing world for 30 years and in no small part contributed to the Union Square area's rejuvenation. With the cafe's creation in 1985, the Square saw the opening of movie theatres, gyms, a playground and Whole Foods. It was also the inspiration for the award-winning Union Square Cookbook and the highly successful Second Helpings from Union Square Cafe, both by respected restaurateur, author and Union Square Cafe owner Danny Meyer.

Ramen Burger

When Dinner Meets Dessert

Here's two of the most wonderful and weird food fusion you'll ever hear and taste.

Food Tech
 Robots deliver dishes to customers at a Robot Restaurant in Harbin

Robot Invasion: Spread, A Japanese Company Creates First Farmer-Free Farm

Japan is slowly making sci-fi future a reality; from underwear vending machines to cuddle safes. From the most absurd inventions to the most high-tech ones, Japan never fails to fascinate the rest of the world. However this recent invention will not only bring fascination but also admiration from the whole world. Japan has now created a farm operated by robots. Yes, it's a farmer-free farm.

Apple Pay Launches In The UK

Starbucks: Apple Pay Will Be Accepted By 2016, Joined By Chili’s And KFC – Major Expansion!

It's been a little over a year since the tech giant officially announced Apple Pay as a new way of paying through mobile devices, and now it's starting to really kick off as more and more of the biggest companies in the U.S. start accepting it in their stores - such as the new Starbucks Apple Pay availability!

Chocolate Easter Bunny Production At Confiserie Felicitas

Medicinal Chocolate: Scientist Invented a Healthy Chocolate That Can Be Taken As Medication

A chocolate prototype was invented which can actually be used as medication.

Real Time Analytics