After more than a year of tanking numbers, the biggest fast food chain in the world, McDonald's, recently saw its best quarter in quite some time, but they're not letting things stay there as they aim to top things once more while they're on top, introducing a new McDonald's drive thru strategy.
Months after coffee giant Starbucks announced they were creating a new drive thru format featuring screens (also adding accessibility for the hearing impaired who use this service), the Golden Chains has announced the new and revolutionary McDonald's drive thru, which will put, for once, content over speed when it comes to getting patrons' orders right.
According to Fortune, the new McDonald's drive thru method is called "ask, ask, tell," and it turns what has always been a one-step order into a three step one, as the McDonald's employee gets three chances to check that the customer's order through the service is in fact accurate.
It was Bloomberg who first reported on this new McDonald's drive thru method, and it stems from a very interesting stat: 70 percent of the chain's sales are made to people who don't even leave their vehicles, so actually getting their orders right is quite important and for years it hasn't been the case.
According to International Business Times, the McDonald's drive thru service is also aiming to make things more personal, asking their restaurants to turn off their prerecorded drive-thru greetings so it's employees who directly say hello to customers.
Another interesting new feature: the last person in the drive-thru chain will no longer be closing the McDonald's paper bag ahead of handing over the contents, instead delivering them open so the customer can quickly search to see whether their order is right.
It seems like this is a bright new day for ordering from one's vehicle, as chains try their best to improve their experience - could the McDonald's drive thru strategy lead to a new revolution in an otherwise stale service?
