Food Tastes Better After Posting Them On Instagram: Study

Mar 11, 2016 06:00 AM EST | By Mark Jason Alcala

Close

If you ever find yourself annoyed at times with all those ceaseless food picture postings in Instagram, you are not alone. And it is perfectly normal to feel that way especially if the delectable food photos posted by these insensitive Instagram friends are exactly those specifically forbidden by your doctor.

Apparently, there is a scientific explanation for this sometimes annoying trend. According to a recent article in Yahoo News, taking pictures and posting them on Instagram can actually make the food taste better.

A study involving 120 participants was conducted by researchers from the University of San Diego and Saint Joseph University. The researchers tested the participants' perception of taste with and without Instagramming. In addition, the researchers used two kinds of food: indulgent, which is red velvet cake in this particular experiment and healthy food which is fruit salad.

Surprisingly, those who took the time to snap a picture of the red velvet cake and posted in on Instagram found it tastier compared to those who just consumed it immediately.

On the other hand, no difference was noted for the healthier food - fruit salad - as its taste remained unchanged both for those who Instagrammed it and those who did not.

The study concluded that the only foods deemed as indulgent will have that improved perceived taste effect. It has something to do with the fact that delaying food consumption - no matter how it is done - would lead to a buildup of anticipation of the taste of what is about to be eaten.

But it is best not to overdo it, though. University of Toronto Women's College Hospital at the University of Toronto Dr. Valerie Taylor explains that religiously documenting each meal is not only annoying but could signal a dieting problem. Dr Taylor told The Huffington Post that when food becomes central that the rest - the company, the venue - becomes the background, it could signal an unhealthy preoccupation with food, which is linked to eating issues and weight gain.

So the next time you find yourself about to react to the latest food posting, just remember this - they might have some deep-seated food problems or are just trying to make their meals taste a little better.

© 2018 Food World News. All rights reserved. Do not reproduce without permission.

SHARE YOUR THOUGHTS

Get the Most Popular Food Stories in a Weekly Newsletter
Food Biz
The Best Meal Kit Delivery Service for Every Budget

The Best Meal Kit Delivery Service For Every Budget

There's one way to cook fresh, delicious meals at home without doing all the planning, preparing and shopping: meal-kit delivery services. These services deliver a box of ingredients to your door, and you do the cooking at home. Most kits offer the option to serve two, three or four people, and you can customize how many meals per week you would like.

A Decade of Popping Bottles at Wynn Nightlife's XS Nightclub

A Decade of Popping Bottles At Wynn Nightlife's XS Nightclub

Anyone whose been to Las Vegas knows that it's one of the premier places in the world to party. A place where over-the-top and outrageous is commonplace. Where showing out is the norm.

Super Food

Achieve Your Health Related Goals with Superfoods

A superfood is considered to be nutrient-rich food that is favorable for health and wellbeing. It is a marketing term that is used to explain foods with supposed health benefits. It is especially good for including various micro and macronutrients, minerals and vitamins. Superfoods make you stay healthy and fight against aging and disease.

Food Tech
Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup has announced it will sell its Danish baked snacks manufacturer Kelsen Group to CTH Invest, a Belgian holding company affiliated with the Nutella maker Ferrero, for $300 million. The transaction is subject to customary purchase price adjustments, and it is expected to be completed in the first quarter of fiscal 2020.

New Whiskies Well Worth Buying This Summer: Brown Is Beautiful

New Whiskies Well Worth Buying This Summer: Brown Is Beautiful

The newly appointed editor-in-chief of Esquire Magazine, Michael Sebastian, recently told the press that he wants to get away from the idea that the magazine's reader is "a middle-aged white guy who likes brown liquor and brown leather"). Which should send chills down the ad dept's spine working on those Scotch and bourbon accounts!

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup has announced it will sell its Danish baked snacks manufacturer Kelsen Group to CTH Invest, a Belgian holding company affiliated with the Nutella maker Ferrero, for $300 million. The transaction is subject to customary purchase price adjustments, and it is expected to be completed in the first quarter of fiscal 2020.

Real Time Analytics