Wal-Mart Fights Hunger Campaign, Second Harvest Reaps Benefits

Apr 07, 2016 05:22 AM EDT | By Shilpa Chakravorty

Wal-Mart Prepares For Black Friday Shopping Rush
Jonathan Mary helps a customer at a Walmart store as they prepare for Black Friday shoppers on November 24, 2015 in Miami, Florida. Black Friday, which is the day after Thanksgiving, is known as the first day of the Christmas shopping season and most retailers offer special deals on the day
(Photo : Joe Raedle/Getty Images)

Wal-Mart has recently launched the 'Fight Hunger. Spark Change' campaign throughout their stores in Northwest North Carolina, including Elkin and Mount Airy, which is a nationwide initiative calling the public to take action in the fight against hunger.

However, by combining Wal-Mart's donation with the supplier donations through customer donations and product purchases, the campaign aims to secure 75 million meals for the Feeding America Network, of which Second Harvest Food Bank of Northwest NC is a member, according to Elkin Tribune.

"Across the 18 counties served by Second Harvest Food Bank of Northwest NC, one in every six people struggles with food insecurity, and more than one in every four children goes without enough to eat," said Jenny Moore, development manager: public relations and marketing for Second Harvest Food Bank. "With strong support from the community, the campaign will provide significant support for our network of more than 400 partner food assistance programs working in local communities to help neighbors in need, as it helps to raise awareness about the continuing problem of hunger in America." 

The campaign, which runs through April 25, aims to 'Fight Hunger' and 'Spark Change' in three ways, which include online acts of support, buying participating products, and donating at the register.

The online acts of support will generate donations for a Feeding America food bank,  including but not restricted to the Second Harvest food bank by using #FightHunger hashtags on social media, and also showing support for the Wal-Mart's campaigns. For each act of online support, Wal-Mart will donate an amount to help secure 10 meals (an equivalent of 9 cents), up to $1.5 million, according to The Dispatch.

For every participating product purchased at Wal-Mart stores, the manufacturer will donate 9 cents to Feeding America, to help secure 10 meals.  Additionally, individuals can also make a donation to the campaign at the register during checkout.

SHARE YOUR THOUGHTS

© 2015 Food World News. All rights reserved. Do not reproduce without permission.
Get the Most Popular Food Stories in a Weekly Newsletter
TrendingOn The Web
Food Biz
Chicago School Officials Address Junk Food

Latest Trend Show Soda Losing Its Appeal Fast

A recent Mintel study shows that a quarter of American no longer ordering soft drinks in restaurants compared to a year ago.

McDonald's Reports Record November Sales Up 14.9 Percent

Unusual McDonald's Outlet Offers No Seating For Patrons

A new McDonald's concept outlet has to dining area. Instead, it offers a 'walk up" window to serve customers on foot. Food from this particular McDonald's store are all ordered to go.

Stall Holders Brave The Extreme Cold To Sell Food On The Wintry Roads Of Siberia

Pineapple & Bubblegum Flavored Strawberries Launched in Australia

Raintree Nursery has launched pineberries (or pineapple flavored strawberries) and bubblegum flavored strawberries in Australia, which are absolutely "fabulous".

Food Tech
Mmm... breakfast burrito

Burrit-OH! App: True Love Might Just Come With An Extra Hot Sauce

A new app wants you to find your perfect match solely based on burrito preferences.

Shake Shack Raises Prices For Upcoming IPO

Environmentally Conscious Canadian Creates An App For Budget Foodies

Feeling responsible for the planet, Pellegrini decided to make an app that could prevent leftover foods in eateries from making a trip to the landfill.

Planet Mars Shows Signs Of Liquid Water

Vegan Diet Could Attract Alien Activity

Cosmic mythologist and medical astrologist Laura Magdalene Eisenhower, posited that our diet as humans play an important role in attracting alien life into Earth.

Real Time Analytics