Capri Sun News: Artificial Drink Company Launches USDA Certified Organic Juice Drink

Apr 07, 2016 05:24 AM EDT | By Shilpa Chakravorty

Kellogg Company To Buy Krafts Nabisco Fruit Snacks Manufacturing Facility
Kraft's Nabisco-brand Capri Sun Fruit Rolls are seen in a grocery store April 19, 2005 in Des Plaines, Illinois. Northfield, Illinois-based Kraft Foods has announced that it is selling its fruit snacks operation to the Kellogg Company for approximately $30 million. The sale includes a 300,000 square-foot Chicago manufacturing facility that makes Nabisco Nickelodeon Fruit Snacks, Jell-O Fruit Snacks, Capri Sun Juicers and Capri Sun Fruit Rolls. Battle Creek, Michigan-based Kellogg Company says it hopes to retain most of the 400 workers employed at this facility.
(Photo : Tim Boyle/Getty Images)

Capri Sun, the refreshingly tasty yet classy fruit drink is now back in a new format, with organic ingredients.

Kraft Heinz, the parent company of the Capri Sun, has recently announced Capri Sun Organic, a new line of USDA-certified organic juices with no sugar added and more vitamin C. The new Capri Sun is also made with zero artificial colors, flavors, or preservatives.

"Our consumers are at the center of everything we do and we know that while kids simply want things that taste good, parents want to feel good about what they're serving," said Dennis Wu, director, refreshment beverages, Kraft Heinz. "Capri Sun Organic strikes the perfect balance between these two needs, offering the same great taste as original Capri Sun, but with the organic ingredients we know are important to moms and dads."

The new organic version of Capri Sun, which comes in the flavor of fruit punch, tropical punch, apple, and grape, will still be made with 66 percent juice, leaving consumers to wonder what the other 34 percent comprises of, according to The Daily Meal.

Each of the flavors come with a different calorific value, but 0% fat, making the juices naturally healthy.

Notably, the announcement of the new organic version of Capri Sun comes just a couple of months after the company's announcement of juice formula simplification to five key ingredients of water, sugar, juice, citric acid and natural flavor.

The shift, however, is not a surprise as the food companies have undertaken similar steps last year as consumers called for greater transparency in the items.

Unilever, for example, managed to cut down the formula considerably for I Can't Believe It's Not Butter while the Hershey's announced that it would replace high-fructose corn syrup with sugar in a number of its products, and Kool-Aid recently introduced a low-sugar option. 


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