With the Big Game just around the corner, M&M'S has scored a major touchdown with its newest campaign- a peanut butter-powered championship ring that rocks real diamonds! (Talk about taking candy bling to a whole new level.) The best part is who the ring has been created for- Super Bowl almost champions.
The candy genius has teamed up with NFL Hall of Fame legends Dan Marino, Terrell Owens, and Bruce Smith-three heavyweights who missed out on that elusive Super Bowl win throughout their epic careers. M&M'S believes these football legends deserve more than just a pat on the back, so they've unleashed the "M&M'S Almost Champions Ring of Comfort." Check out the video trailer!
Is The M&MS Almost Champions Ring Really Made With Diamonds?
The gorgeous 14K gold ring is a dazzling diamond-studded replica of the iconic M&M'S Orange character (because who doesn't love that cheeky little smile?). Open it up, and you'll find a tiny, sparkling surprise - a mini replica of a football stadium housing a single, precious peanut butter M&M. The high-tech wizardry behind the candy bling involves crazy heat and pressure (we're talking 3,000°C and 800,000 pounds per square inch!), transforming the beloved sweet treat into stunning, one-of-a-kind diamonds.
The candymaker had this to say: "Peanut butter is widely regarded as one of the world's most comforting foods on Earth. So we heated, purified, and compressed some M&M'S Peanut Butter into actual diamonds, which we then fashioned into what we believe to be the world's most comforting and stylish ring for Almost Champions." Watch this video for a closer look at the incredible one-of-a-kind ring.
Who Is the M&MS Almost Champions Ring For?
So far, the company has announced Super Bowl Almost Champions Dan Marino, Terrell Owens, and Bruce Smith as recipients of their candy bling. But there might be more NFL greats being honored by the Mars, Incorporated, the maker of M&MS.
"The M&M'S Super Bowl campaign highlights the essence of sportsmanship for me - celebrating all players for the endless, demanding effort they put into their craft while enjoying the fun of the game," said Hall-of-Famer Dan Marino. "Historically, only one team walks away with a championship ring, but Mars' inclusive message to inspire moments of happiness and to bring fun to everyone on and off the field really resonated with me. Just like the game itself, stay tuned for the ad's full release as there are always some surprising twists."
