Costco, the warehouse giant beloved for its industrial-sized everything (and our ever-growing grocery bills), has set its sights on a new frontier: fresh sushi counters! But before you raid your piggy bank for a vat of soy sauce, let's dissect this potential game-changer.
Forget the limp, plastic-wrapped disappointment you've encountered in the pre-made sushi sections of your local grocery store. This new venture boasts freshly made maki rolls and nigiri prepared in-house.
Will Costco's Sushi Counter Be a Fin-tastic Success or a Recipe for Disaster?
Early intel from the Issaquah, Washington, test location seems promising, and the company announced this week that it plans to roll out more counters across the U.S. Social media reviewers report fresh, flavorful fish and perfectly seasoned rice at bargain-basement prices, which contrasts Reddit reviews on Costco's existing pre-made sushi platters, which have received mixed reviews for a while now.
Of course, this ain't your swanky, reservations-required sushi bar. One adventurous critic hinted at slightly pre-made vibes with the spicy salmon and tuna, but it's important to note that at this sushi counter, you can actually see the sushi being made. For the price you pay, who cares if the tuna arrives pre-sliced? You could practically swim in a tub full of salmon nigiri (I'd rather eat it, personally) for the same cost as a single piece at a fancy joint.
The Budget-Friendly Feast: Costco Sushi Verdict
Costco's fresh sushi counters are a potential game-changer for budget-minded sushi lovers. It's not going to dethrone your favorite high-end omakase experience, but it's a delicious and affordable way to tame your inner sushi monster. Just don't expect a Michelin star presentation.
