Unmasking the Marshmallow Magic: A Look at the Jet-Puffed x Taste Beauty Collab

Jet-Puffed's new beauty collab with Taste Beauty
(Photo : Jet-Puffed) Jet-Puffed's new beauty collab with Taste Beauty

Hey there, beauty lovers! You're about to get a dose of pure nostalgia and a major glow-up all at once! Jet-Puffed is teaming up with none other than Taste Beauty to launch the cutest spa line ever, and it's going to take your self-care routine to fluffy new heights!

Let's face it - at the end of an insanely long day, sometimes you just want a small way to pamper yourself. Whether it's lighting your favorite candle and going for a dip in your tub or slipping on a soft headband to soothe your aching head and washing your face, the vibe is "girl, it's time to relax!" That's the exact message Jet-Puffed's new spa line is channeling - and it's honestly too adorable to resist! 

If you don't know, Jet-Puffed is owned by Kraft Heinz, which has already launched collabs for Velveeta with Nails Inc. (cheese-scented nail polish) and created a magnificently bright yellow hair dye called Velveeta Gold. The latter launch tapped actress and known fashion risk-taker Julia Fox to unveil the new color courtside at a New York Knicks game earlier this year. 

Self-Care Gets a Sweet Upgrade with Jet-Puffed's New Spa Line

The brand's new "Spa" collection has headbands, face masks, marshmallow-flavored lip balm, and hot/cold under-eye gels to help you pamper yourself (or gift to a younger loved one). Each one comes in the brightest, cheeriest retro rainbow packaging you've ever seen - making them instantly recognizable as part of your fave marshmallow brand - guaranteed to bring a smile to your face. The best part? Each of these sweet treats will only cost you $4.98, so you can stock up without putting a hole in your wallet! 

I'm gonna be real for a second. I'm not exactly the target demo for these products, but I can definitely see their appeal - and if I'm being honest, I don't hate the idea of the fluffy, puffy headband to hold my hair back for a little at-home face mask and skin care ritual. 

Where to Find Jet-Puffed's Spa Line

In any case, you should expect to see these little cuties popping up at Walmart, Five Below, Claire's, and Ross Stores in the coming weeks, and I'm betting they'll fly off the shelves faster than you can say "marshmallow magic!"

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