U.S. FTC Sues Gerber Over Health Claims In Baby Formula Ads

 The U.S. government is suing baby food maker Gerber, owned by Nestle SA, alleging it advertised that its Good Start Gentle formula would reduce the risk of a baby developing allergies despite having no proof for the claim.

The Federal Trade Commission, which filed the lawsuit on Wednesday, said Gerber put stickers on the baby food which said the formula would "reduce the risk of developing allergies."

The FTC also said Gerber advertised that the Food and Drug Administration approved its health claims, although the agency had not done so.

The commission said Gerber had received permission from the FDA to advertise that the formula may potentially reduce the risk for a specific allergy, atopic dermatitis, but required Gerber to qualify that claim, which it did not do.

Nestle did not immediately respond to requests for comment.

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