Who is David Bishop?
David Bishop is a seasoned F&B marketing photographer/videographer specializing in content optimized to build excitement and increase revenues. His experience in both interpret and respectfully food-style culinary designs are well documented.
With a lighting niche developed through years of advertising and sales-forward CPG, David's work reflects only the highest quality brand messaging. His enduring content increases sales by targeting cuisine's most sensual flavour cues. Channelling food memories, and designs grab attention faster and hold it longer triggering hunger and translating to greater bottom-line growth.
Composition and lighting are tailored for maximum positive consumer impact. Close collaboration with creative, marketing and culinary partners is a hallmark of his luxury content reputation. David builds trusting relationships as well as sumptuous brand imagery. Demanding clients, when dissatisfied with standard imagery, seek more strategic and effective promotional content in order to successfully pivot to capture revenue objectives.
Companies David has worked with
Nestle, Kraft Food, Del Monte, Pure Leaf Tea, Burger King, L'Oreal, Splenda, McCormick, Tropicana, Reynolds
Career Journey
David's interest in photography began at a young age in Pennsylvania while witnessing the joy that his Russian grandfather revealed while tinkering with his collection of cameras. He soon grew focused on photography as the vehicle to tell his stories and thus began his lifelong passion. He enrolled in art school at The School of Visual Arts in NYC and landed two summer jobs. One was an apprenticeship with a fashion photographer and the other in a darkroom. He left school to begin new work as a freelance assistant to many of New York's top commercial photographers. After a seven-year period of invaluable experience working with over 200 photographers, he opened his first studio shooting still-life product. He began shooting for food magazines such as Food and Wine and Bon Appetit, leading to food advertising and CPG for Nestle, Kraft Food, Del Monte, Nabisco, Burger King and many others.
Inspired by 17th Century Flemish Art
During a trip to Amsterdam, David discovered 17th Century Flemish art and was struck by the great master's ability to focus the viewer's attention with sensuality and lighting with tactile qualities that echoed what he had unknowingly been attempting to accomplish. It became clear that this was the pathway to future explorations of more dimensional photographic lighting that became his defining niche. Applying these lighting fundamentals to food and still, life gave David's career the rocket fuel that his clients benefited from with the bump in packaging sales. He is now applying those same sales-forward techniques to the hospitality industry.
* This is a contributed article and this content does not necessarily represent the views of foodworldnews.com
