Nov 05, 2015 06:00 PM EST
Aldi Wins Over Supermarket and Mobile Shoppers

Aldi has won the hearts of both grocery food shoppers and those looking for a mobile service provider.

Australian Food News reported that the latest results from Roy Morgan Research's customer service satisfaction awards for September 2015 proclaimed Aldi as supermarket of the month. Too, the retail store bagged the mobile phone service provider of the month award.

Aldi knocked Foodland, the South Australian arm of the Metcash IGA network, from first spot. Coming in third rank is Coles while Woolworths supermarkets remained in the fourth spot - the same position as the companies did last month.

Moreover, Aldi maintained the number one customer satisfying mobile service provider even after experiencing a drop in overall customer satisfaction when compared to its rating last month. As a matter of fact, it came in front of providers including Southern Phone, iiNet and Virgin Mobile.

Meanwhile, the coffee shop of the month went to Muffin Break. On the other hand, Fasta Pasta -- which has Italian restaurants across Australia -- got the quick service restaurant award.

"The Customer Satisfaction Awards are based on data from Roy Morgan's Consumer Single Source survey (over 50,000 consumers annually), as well as Roy Morgan's Business Single Source survey (over 12,000 business decision makers annually)," AFN reported. "These two large, nationwide studies provide a thorough and accurate way to identify and recognize Australia's top businesses in Customer Satisfaction."

It's quite not surprising to know that Woolworths came last amid its market capitalization downcast around a third since mid-2014. Food World News previously reported that the company's shareholders have had sweltering couple of years as it announced a 35% fall in half-year profit which sends its shares plummeting by more than 9% at the present.

"Conceived in oligopolitical hubris, Mastershas been an unmitigated disaster for Woolworths shareholders. They were right to expect far better from the company's exceedingly well-remunerated board and senior executives," John Rice, Professor of Management, University of England and Nigel Martin, Lecturer, College of Business and Economics, Australian National University, said via The Conversation. "The fact that Masters has ended quite a few careers is cold comfort for shareholders who have lost hard earned savings and superannuation."

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