The new BMW AG 7 Series Sedan will be available in showrooms this October and William Boston of WSJ news reported that the company has integrated the latest technological innovations in its latest car model.
The new 7-Series Sedan model, which was launched on Wednesday, will be available for luxury vehicle enthusiasts for $113,100. The flagship vehicle is the sixth generation of the German luxury car.
It can use automatic and easy remote controls for owners to easily park it, and other 'wizardry' features that high-powered computing can do.
BMW is responding to the digitization of modern trends of mobility. Herald Kruger, the chief executive of the company claims that their car has everything a BMW can offer.
The car can also compete with startup Tesla Motors and other new companies such as Google and Apple. The potential future rivals recognized BMW's accomplishment in this new car and even Google's CEO said that in the near future all German cars will be driven by computers.
The company recognizes the changing needs of customers. They are aware of the things that buyers look for in cars. A survey shows that new car buyers choose brands that offer better connectivity package.
A car consultant named Christian Malorny states that, "The intelligence of the car is totally new. How intelligent my car is will become increasingly important to car buyers."
BMW AG originated with three manufacturing companies namely the Rapp Motorenwerke, Bayerische Flugzeugwerke and Fahrzeugfabrik Eisenach. The companies started as manufacturers of aircraft engines until they became an automobile company known as BMW in 1929 when it purchased Fahrzeugfabrik Eisenach.
BMW is competing with companies in producing cars that are also powered by electricty, due to tough restrictions on emissions. This car is said to bring a historic transformation not just to the franchise but to the whole company itself.
