Graze Uses Algorithms to See What Snacks Are Best for You

Nov 26, 2015 09:30 PM EST | By Mikey Blanco

Algorithms make modern life convenient and can provide valuable insight to human actions. Apparently, algorithms can even predict human relationships better than a human tharapist! So, when it comes to knowing what food would be most appealing to a certain person, it is no surprise that algorithms can also help in this department too.

The Next Web reported that a new subscription-based snack box delivery service is using algorithms to produce the best food choices for its users. Graze not only uses user preferences but also demographics to suggest the best snacks for you.

Graze scours through its database of 500 million customer ratings to know what would be the best snacks for you. The service is able to do this by predicting what you would like based on common tastes in the region. “Snacking is a cool area because it’s one of the most liberated aspects of food – people snack not only out of boredom but also to be adventurous” shared Jack Breslauer, Head of Strategy at Graze. “We’re also looking at how different people snack in different countries.”

Breslauer also shared a particular example in the US. He and his team found out that people in regions with warmer weather would historically crave fruit-based snacks. Also, it came as no surprise that barbecue flavors are very popular in the south and spicy snacks are preferred in the west coast compared to the east.

Graze gets to enrich their database by offering a new snack variety every few weeks. They found out that adding sour cream and onion nuts in their snacks would always get rave reviews. On the other hand, Sriracha, despite its strong cult following, would tend to be a hit or miss snack.

The snacks also come with nutritional information. According to the company website, their in-house Taste Team would make sure Graze snacks would be beneficial to whoever is eating them. Essential vitamins, minerals, and protein are all considered and included in the snack box.

An 8-snack box would cost $11.99. That comes out to be $1.50 per snack. Though not exactly cheap, Graze snack boxes are a great way to discover new types of food that are not only tasty but healthy as well. Snacks are more than just food to eat when bored and Graze has come up with an innovative way to deliver healthy and adventurous snacks right at your doorstep.

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