Calm Your Vegan Heart! Pizza Express to Launch Gluten-Free Dough Balls Soon
Mar 18, 2016 07:17 AM EDT | By Yves Matthew Amodia
Pizza Express has today announced plans to start selling a gluten-free version of the popular carb bombs, Dough Balls, making fans with celiac disease so much happy.
According to the Telegraph, the Italian restaurant chain is set to launch a gluten-free version of its classic dish across UK branches from 22 March.
Gluten-free pizzas and beer to customers were introduced by Pizza Express in 2013, but the dough balls have always remained firmly out of gluten avoiders' hands.
"We know we've been popular with gluten-free and coeliac guests since 2013 when our first gluten-free bases were introduced to restaurants." A spokesperson for Pizza Express said, "Since then, one of the top requests from guests has been for the introduction of gluten-free 'dough balls'.
"After years of development, to ensure they're as good as the original, we are delighted to introduce delicious, light and airy gluten-free 'dough balls' to the nation," he said. "Which are, of course, perfect when accompanied by classic garlic butter."
With Pizza Express garlic butter for £3.95, the gluten-free dough balls will be available for purchase in stores in the same price as the restaurant's regular dough balls, the Huffington Post UK reports.
Children will also be able to request gluten-free dough balls when ordering from the "Piccolo" menu. Visitors can order the gluten-free base on any of the pizzas on the menu.The chain also offers gluten-free options across its salads and desserts.
It's not surprising popular brands like Pizza Express have opted to expand their gluten-free options in recent years.
Pizza Express reported a sales rise "despite a more challenging market backdrop", thanks to innovation in its dishes, including a Christmas special with Brussels sprouts just last week. The company also recently branched out into selling chicken, opening an upmarket chicken restaurant called Reys in Cambridge.