Beware Starbucks! McDonalds Announces Customer Rewards Program Plan

Mar 24, 2016 06:30 AM EDT | By Chandan Das

Close

Taking a cue from Starbucks, McDonalds has announced that it would be launching a loyalty program, which is expected to be implemented by the end of 2016 or early next year.

Earlier this month, addressing the UBS Global Consumer Conference, Mike Andres, McDonald's USA president, said: "We are working on a customer-designed loyalty program that we believe will be as good as any other in the marketplace right now."

The announcement comes in the wake of the release of a McDonald's mobile app in October 2015, Forbes reported. The app features a loyalty offer restricted to beverages. According to Andres, the app was downloaded 7.5 million times, exceeding the expectations of the company.

McDonald's U.S. chief said that the company's new program would be "more robust," and it would be linked to purchases made by the consumers from the company's outlets. It is expected that the offers will have an expiration date. The program aims to bring back customers through the curated offers for their favorite menus in places where the chain is witnessing a decline in sales.

According to Andres, where ever they notice a thawing off, they can lure the customers back to the restaurant with their favorite menu. Describing this as the future of customer relationship management, the McDonald's executive said that they are hopeful that their customer rewards program will help to improve sales significantly.

McDonald's new customer rewards program is aimed at competing with major coffee brands like Starbucks and Dunkin' Donuts, Food Beast reported. The McCafe app launched by the food chain already rewards customers with a free drink when they purchase five. Now, McDonald's desires to extend its reach further by offering the customers a wider net of points that always don't drink McCafe.

Currently, My Starbucks Rewards has 11.1 million members, while Dunkin' Donuts' DD Perks program has 4.3 million members. They both offer mobile ordering. In fact, Starbucks' rewards program is conspicuous because it offers abundant drink and food rewards, custom offers via e-mail, and a free drink on every member's birthday.

© 2018 Food World News. All rights reserved. Do not reproduce without permission.

SHARE YOUR THOUGHTS

Get the Most Popular Food Stories in a Weekly Newsletter
Food Biz
10 Facts about Fast Food Consumption Among College Students

10 Facts about Fast Food Consumption Among College Students

Many college students are obese because of fast food consumption. This is a serious problem, which isn't as difficult as problems with learning. However, it's very difficult to refuse the consumption of fast food. A group of academic experts from a company CustomWritings (which offers professional essay writing services) offer 10 interesting facts related to this problem, which are very interesting.

5 Foods To Eat To Get A Perfect Nights Sleep

5 Foods To Eat To Get A Perfect Nights Sleep

Everyone wants to sleep well at night, but it seems that so few of us actually understand the correlation between what we eat and how we sleep. While we understand that getting a great night of sleep on a regular basis is essential for good health, it is another thing entirely to understand how we can actually get to that point.

How what you eat affects your teeth

How What you Eat Affects your Teeth

We constantly hear how diet influences our health, after all, we know that eating too much of the wrong type of food can make you overweight and lead to you developing dangerous diseases like diabetes and heart disease.

Food Tech
How to Choose the Best Food for Perfect Living

How to Choose the Best Food for Perfect Living

Selecting the right food is a great job which should be carefully done on one behalf of the health status.

Elizabeth Reid In New York City: Eat Like A Local

How to Eat Well When on Vacation

Finding new restaurants to eat at while on vacation doesn't need to be a stressful experience. With a little research, making the most of your surroundings, and some help from the locals, you can have a culinary experience that enhances the whole trip.

What to Consider When Camping through Wine Countries?

What to Consider When Camping through Wine Countries?

It's absolutely and insanely expensive, so never mind. You would probably think like this when somebody invited you to spend a weekend in a wine region. Perhaps you presume that wines are expensive, so as its origin, right? That makes sense. But you, my friend, should know that there is a way to enjoy and explore the valley on a dime.

Real Time Analytics